THE IRRIGATION AGE. 



199 



The Rough-Road Car 



After 26 years of ex- 

 perience, I tell you a car 

 for the average road 

 ought to be built likethis 



Overcapacity 



The builder must know the need- 

 ed strength. Then he must add at 

 least 50 per cent, as we do in this 

 Reo the Fifth. 



He must know his steel have it 

 made to his formula. Then analyze 

 it twice to make sure of it. 



He can't test gears with a ham- 

 mer. He must, as we do, use a 

 crushing machine of 50 tons' ca- 

 pacity. 



Not Enough 



Tires are expensive, but oversize 

 tires are essential to low upkeep. 

 We use 34x4. 



Roller bearings cost five times as 

 much as common ball bearings cost. 

 But the right car must have them. 

 In Reo the Fifth we use 15, eleven 

 of which are Timkens. 



Drop forgings are costly, but we 



By R. E. Olds, Designer 



use 190 to avoid the risk of flaws. 

 We use a $75 magneto, big brakes 

 and springs, a double heated car- 

 buretor, a centrifugal pump. And 

 not an engine goes out until 48 

 hoirs have been spent in five rad- 

 ical tests. 



Reo the Fifth, without these ex- 

 tremes, would cost in the building 

 $200 less. But in the next five years 

 repairs and upkeep would cost you 

 several times that much. 



I Know 



These are things I know. I have 

 learned them from tens oi thou- 

 sands of cars in my 26 years of car 

 building. 



These extra precautions cost this 

 concern two million dollars per year. 

 We are not spending that without 

 knowing the need of them. 



We save by efficiency by build- 

 ing all our own parts. We save 

 20 per cent by building only one 

 model. Then we spend all those 

 savings on hidden parts. To give 

 you a car which, year after year, 

 will serve you as well as when 

 new. 



Look below the frills when you 

 buy a car. All modern cars are at- 

 tractive. Find out what the maker 

 hides. 



A one-summer car is built very 

 differently from a car that is built 

 for keeps. If you want an honest 

 car a car that endures watch 

 these inner features. 



New Control 



Reo the Fifth has our new con- 

 trol. All the gear shifting is done 

 with one center rod, entirely out of 

 the way. It is done by moving this 

 rod only three inches in each of four 

 directions. 



There are no levers to clog the 

 way of the driver. Both brakes are 

 operated by foot pedals. And this 

 car, like all the leading cars, has the 

 left side drive. 



A 17-coated body, nickel trim- 

 mings, electric lights, genuine leather 

 all the luxuries you want. 



Write for our catalog and we will 

 direct you to the nearest Reo 

 showroom. They are everywhere. 



R. M. OWEN & CO. G X n g e nt. s ^ REO MOTOR CAR CO., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



Reo the Fifth 



The 1913 Series 



$1,095 



39-35 



Horsepower 

 Wheel Baae- 



112 Inches 

 Tires- 



34x4 Inches 

 Center Contro 

 15 Roller 



Bearings 

 Demountable 



Rims 



Three electric 



lights 

 190 Drop 



Forgings 

 Made with 



5 and 2 



Passenger 



Bodies 



Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover, 

 windshield, Prest-O-Lite gas tank for headlights, speedometer, self-starter, extra rim and brackets all for 

 $100 extra (list price $170. Gray & Davis Electric Lighting and Starting System at an extra price, if wanted.) 



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