THE IRRIGATION AGE. 



263 



Coming Features 



From this time on, when 

 you buy a car, these are 

 things to watch for. 



Left-side drive 

 Center control 

 Oversize tires 

 Set-in dash lights- 

 Free entrance in front 



Right-side drive has been aban- 

 doned by the leading cars. Here- 

 after drivers will sit close to the 

 cars they pass. 



Skimpy tires are out-of-date. So 

 are projecting side lamps. So is a 

 blocked front door. These features 

 are absent in the best cars now. 

 They'll be absent in all cars soon. 



Reo Rod Control 



Not? that Reo the Fifth has all 

 these new features. And our center 

 control is a one-rod control an 

 exclusive Reo Feature. 



All the gear-shifting is done by 

 moving this rod three inches in 

 each of four directions. It's as 

 simple as moving the spark lever. 



By R. E. Olds, Designer 



There are no levers, side or center. 

 Both brakes are operated by foot 

 pedals. So the driver's entrance on 

 either side is clear. He need never 

 dismount in the street. 



When you see these features you'll 

 not want a car without them. 



Other Advances 



Then the Reo marks the latest 

 practice in some other general respects : 



Analyzed steel 



Vast overcapacity 



15 roller bearings 



190 drop forgings 



A $75 magneto 



Doubly-heated carburetor 



Roller bearings cost five times 

 what common bearings cost, but 

 they do not break. Drop forgings 

 cost twice as much as steel castings, 

 but they don't have flaws. 



In Reo the Fifth, steel is all made 

 to formula. The gears are tested in 

 a 50-ton crushing machine. The 

 springs are tested for 100,000 vibra- 

 tions. 



Each driving part, for big margin 

 of safety, is tested for 45 horsepower 

 requirements. Each engine is given 

 five long tests 48 hours altogether. 



Parts are ground over and over. 

 Important parts are hand-fitted. 

 Nothing is left untested. 



What They Cost 



These things are costly. Oversize 

 tires cost us $60 extra. Our unusual 

 features, all combined, add $200 per 

 car to our cost. 



But we save this for you by build- 

 ing only one model. That saves 

 about 20 per cent. 



And these things are essential in 

 a car that endures. A car without 

 them may run well for a while, but 

 the second season repairs and 

 troubles come. 



Reo the Fifth marks the best I 

 know after 26 years of car building, 

 I would not buy a lesser car myself, 

 so I shall never build one. 



In the years to come you'll save 

 hundreds of dollars by having a car 

 built like this. 



Sold by 1,000 dealers. Show- 

 rooms almost everywhere. 

 Catalog on request. 



R. M. OWEN & CO.^ent'/loV REO MOTOR CAR CO., Lansing, Mich. 



Canadian Factory, St. Catharines, Ont. 



the Fifth 



The 1913 Series 



$1,095 



30-33 



Horsepower 

 Wheel Base 



112 Inches 

 Tires 



34x4 Inches 

 CenterControl 

 15 Roller 



Bearings 

 Demountable 



Rims 

 Three electric 



lights 

 190 Drop 



Forgings 

 Speed 45 



Miles per 



Hour. 

 Made with 



5 and 2 



Passenger 



Bodies 



Top and windshield not included in price. We equip this car with mohair top, side curtains and slip cover, 

 windshield, Prest-O-Lite gas tank for headlights, speedometer, self-starter, extra rim and brackets all for 

 $100 extra (list price $170) . (Gray & Davis Electric Lighting and Starting System at an extra price, if wanted.) 



(203) 



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