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THE IERIGATION AGE. 



A NEW ADVERTISING MANAGER FOR THE 

 INTERNATIONAL. 



F. W. Heiskell to Direct Its Future Advertising 

 Policies. 



It has been announced by the management of 

 the International Harvester Company of America 

 that F. W. Heiskell, for two years assistant adver- 

 tising manager, will succeed M. R. D. Owings as 

 advertising manager, and that A. C. Seyfarth, for- 

 merly head of the production department, will take 

 the position left vacant by Mr. Heiskell's promo- 

 tion. 



Both of these promotions are along the regu- 

 lar civil service system of advancement laid down 

 by the company in building up its organization. 



F. W. Heiskell, Advertising Manager International Harvester Company 

 of America. 



Mr. Heiskell began his work in the harvesting ma- 

 chine business twenty years ago, while still a high 

 school boy in Indianapolis, working in the repair 

 room under James B. Heywood, who was guiding 

 the McCormick destinies in Indianapolis at that 

 time. After his graduation in 1895 he was given 

 a permanent position. 



He worked his way up from the repair de- 

 partment until in 1905 he was sent to Fort Wayne 

 to be assistant to J. W. Wisehart, who was the 

 International general agent at that place. The fol- 

 lowing year he was sent to Akron, Ohio, to estab- 

 lish a transfer agency, using the Buckeye plant re- 

 cently purchased by the International Harvester 



Company from the Aultman-Miller Company. In 

 1907 he went to East St. Louis to establish a trans- 

 fer and distributing house for the southwest terri- 

 tory, for the purpose of relieving the congestion 

 at Kansas City. He was later made assistant gen- 

 eral agent at Indianapolis under "Jess" Everson, 

 which position he was holding when he was trans- 

 ferred to the Chicago headquarters to be assistant 

 advertising manager. 



Mr. Seyfarth has been identified with the ad- 

 vertising department of the International since its 

 formation in 1903. Beginning as a catalogue writer, 

 he has gradually gone ahead, until the last few 

 years he has had charge of the production depart- 

 ment, which issues catalogues, folders, calendars, 

 the I. H. C. Almanac and Encyclopedia, and other 

 literature. He is a University of Michigan man. 



Both Mr. Heiskell and Mr. Seyfarth are well 

 known to the trade. They possess the confidence 

 and esteem not only of the fellow members of the 

 International organization, but .of the farm machine 

 world in general. 



A LARGE PART OF ROAD BUILDING FUNDS 

 WASTED. 



The Office of Public Roads of the Department 

 of Agriculture is making a strong effort to focus the 

 mind of the country on the fact that maintenance 

 and effective repair are of equal importance with 

 the actual improvement of bad roads. Investment 

 of money in new roads does not become real econ- 

 omy until provision is made for keeping these new 

 roads in condition after they are built. If a new 

 road was built and then allowed to fall into dis- 

 repair, much of the original investment is simply 

 wasted. 



Europe, generally speaking, is ahead of the 

 United States in the matter of road improvement, 

 but Great Britain is struggling with a problem 

 similar to the one that confronts the people of the 

 United States. In England, Scotland and Wales 

 there are no fewer than 2,140 separate authorities 

 who between them, administer 175,487 miles of 

 roads, or an average of only 82 miles apiece. In 

 Scotland, apart from the big cities there are over 

 200 burghs, one-half of which have but 10 miles of 

 road apiece to maintain. Needless to say, such a 

 minute mileage is insufficient to keep the road 

 plentifully occupied all the year around, and ren- 

 ders the employment of a skilled engineer impossible 

 for economical reasons. 



Statisticians have found that although the aver- 

 age expenditure on the improvement of roads ex- 

 ceeds one million dollars a day, a large portion of 

 the money in the United States is wasted because 

 of the failure to build the right type of road to meet 

 the local requirements or the failure to provide for 

 the continued maintenance of the improvement. 



The various states and counties within the past 

 six months have taken a greater interest in road 

 improvement than ever before in the history of the 

 United States, and there is now a strong movement 

 to conserve the roads of the country where they 

 are improved. Scientific maintenance will be one of 

 the chief features of the work of the Office of Pub- 

 lic Roads throughout the present year. 



