THE IRRIGATION AGE. 



315 



COOPERATIVE MARKETING 



(Continued from Page 310) 



such a position is usually subjected by the member- 

 ship. In some quarters it really seems the farmers 

 think to secure better results by discouraging the 

 manager. Frequently they make him the proverbial 

 goat the recipient of kicks and knocks which ap- 

 parently are administered for the purpose of forcing 

 him to jerk along the co-operative machine more 

 effectively. The fact that the manager can not pos- 

 sibly do his best under such treatment does not, as 

 a rule, seem to occur to the members. 



The most capable of officers, managers, and 

 agents can not be expected to succeed in handling 

 the affairs of organization unless they receive the 

 full strength of the members' patronage and their 

 complete moral support. The disloyal member is 

 the chief element of failure in co-operative circles. 



It would appear that owing to the very fine 

 principle of mutual help involved, those> forming a 

 co-operative organization would be consistently 

 loyal in their mutual relationship. But, on the other 

 hand, unless exceptional care be exercised by the 

 leaders, an organization from the beginning will be 

 burdened with drones, cheats, deadbeats, and 

 traitors. 



When a grower joins a co-operative organiza- 

 tion and then refuses to patronize it, he is a drone. 

 He can not excuse himself even on the ground of 

 bad management, for it is his duty to help secure 

 proper conduct of the business. 



If in selling through his organization a producer 

 endeavors to pass off shoddy, poor-grade products, 

 which injure the reputation of the body of which 

 he is a member, he is a cheat. 



The member who uses the special and private 

 information of the association in making sales out- 

 side, without contributing to its support, is a dead- 

 beat. 



The man who joins a co-operative enterprise 

 and then through subtle ways endeavors to obstruct 

 its progress and defeat its purpose, is a traitor. 



In starting a co-operative marketing enterprise 

 one of the most serious problems is that of financ- 

 ing its operations. Organization and promotion 

 work is costly, and comparatively large sums of 

 money are needed to meet the expenses of market- 

 ing the members' products, and in many cases for 



Engineer 



Thoroughly experienced in all problems in 

 the construction of Irrigation Systems and 

 management of the same, having been in 

 charge of the largest in the United States 

 for some years, desires position as Mana- 

 ger or Superintendent for Irrigation Com- 

 pany, location immaterial. Speaks Spanish. 

 References furnished. Address P. O. Box 

 978, Phoenix, Arizona. 



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When writing to advertisers please mention The Irrigation Age. 



