Canadian Forestry Journal, November, ipij. 



255 



can be reached by any appeal. There 

 will still remain the irreducible mini- 

 mum of criminal and hopelessly ir- 

 responsible. For these there will be 

 no method but sharp command and 

 warning, to some extent effective be- 

 cause it is a very direct suggestion 

 and to some extent because it also 

 suggests penalty in a way it does 

 not now. For by that time forest 

 protection will have become conven- 

 tional and the ordinary citizen will 

 consider himself behind the notice, 

 not its object, and the offender will 

 know this to be the case. 



I have only touched on some of 

 the fundamental principles of senti- 

 ment-making. Its detail becomes 

 even more complex and dependent 

 upon study and experience. The 

 relative values of different mediums 

 and how to use them ; comparative 

 costs ; style of writing for different 

 purposes ; mechanical effects in 

 printing and cartoons ; devices to at- 

 tract interest; all these are tricks of 

 the trade in which originality counts 

 but much must be patiently learned. 

 It has been tabulated by psycholo- 

 gists that we remember .nine-tenths 

 of what we say and do ; seven- 

 tenths of what we do ; five-tenths of 

 what we say; three-tenths of what 

 we see and hear ; two-tenths of what 

 we hear, and one-tenth of what we 

 see. This is getting the sentiment- 

 maker's margin down pretty small, 

 for he depends mostly on getting a 

 share of the last tenth. It means 

 that if forest welfare is to hold its 

 own in competition on this basis, it 

 had best get out of the amateur class 

 and learn all it can of the human 

 mind as well as of forest fires and 

 sawmills. 



during this summer, some idea of 

 the extent of the problem confront- 

 ing the forest department during: 

 August and September will be given. 

 In 1914 the number of fires was 140 

 and the acreage 21,550, while in 1913 

 there were only 42 fires and only 120 

 acres burned over. 



ILLUSTRATED LECTURES. 

 ON FOREST SUBJECTS. 



A series of illustrated lectures 

 is now being arranged by the 

 Secretary of the Canadian For- 

 estry Association to be given by 

 him through the months of De- 

 cember, January, February and 

 March. 



The Secretary will gladly^ 

 consider requests for lecture 

 dates from members and friends 

 of the Association. 



All expense in this connec- 

 tion is met by the Association, 

 with the exception of local hall 

 rents, advertising, and similar 

 incidentals. 



Several hundreds of excellent 

 stereoptican slides are available, 

 as is also a lantern. 



a C FOREST FIRES 



Aproximate figures compiled in 

 the Vancouver timber office show 

 that the extent of the bush fires in 

 the Vancouver district this year 

 was the worst in thirty years. When 

 it is known that 236 reported fires 

 burned over an area of 113,254 acres 



ONTARIO'S FOREST REVENUE. 



Ontario's revenue from lands, 

 forests and mines will this year 

 reach, if not exceed, the sum esti- 

 mated— $2,000,000. Last year the 

 receipts from these sources, on ac- 

 count of the disorganization created 

 by the war, fell short of what had 

 been anticipated before hostilities 

 broke out. This year's estimate 

 seems to have been based pretty 

 much on what was received last 

 year. According to Hon. G. How- 

 ard Ferguson, Minister of Lands, 

 Forests and Mines, there has been 

 an appreciable improvement so far 

 as the lumbering is concerned, the 

 American market, which was to 

 some extent panicky twelve months 

 ago by reason of the war, having 

 proved better. 



