396 



Canadian Forestry Journal, February, ipi6. 



statistics were given to demonstrate 

 the point. Another line taken was to 

 connect the revenues from forest op- 

 erations Avith employment and 

 wages and supplies. These and 

 other practical and popular reasons 

 for forest protection were freely cir- 

 culated. 



Grozi'th of the Journal. 



Another channel of publicity has 

 been the Canadian Forestry Journal. 

 This was enlarged from 16 to 32 

 and recently to 48 pages, and al- 

 though the cost of the latter sized 

 issue was in excess of the 16 pages, 

 the assurance of new advertising for 

 the larger magazine justified the ex- 

 pense. The monthly contents now 

 consist of eight or nine articles 

 specially written by competent au- 

 thorities and are quoted freely by 

 many of the two hundred editors in- 

 cluded in the mailing list. The en- 

 larged Journal has been found of 

 excellent value in attracting new 

 members to the Association. 



In order to inform himself at first 

 hand, the Secretary made journeys 

 to Lachute and Berthierville, Que- 

 bec, St. Williams, Ont., Montreal, 

 Toronto, the limits of the Lower 

 Ottawa -Forest Protective Associa- 

 tion and other places where informa- 

 tion wks secured. 



Plans were completed early in the 

 Fall for the distribution of special 

 forms of illustrated literature to 

 classes of people whose co-operation 

 the Association desired. Thus, all 

 the Canadian Banks, the Railway 

 Companies, Forest Branches and 

 other organizations undertook at the 

 Secretary's request to allow the ser- 

 vices of their branch managers, 

 agents, and other officers to deliver 

 special booklets direct to settlers, 

 river drivers, section men, farmers 

 and others. So faithfully were these 

 arrangements carried out that scores 

 of local officials reported direct to 

 the Association or to their head offi- 

 ces that books and bulletins had 

 been handed to persons for whom 

 they were intended and in some 



cases enclosed a detailed list of the 

 recipients. 



Reaching Special Classes. 



In development of this plan, 20,- 

 000 booklets bearing on the cover a 

 colored imprint of the forest ablaze 

 were printed in English and French 

 and sent to most of the forested dis- 

 tricts of the Dominion and there dis- 

 tributed. The Quebec Government 

 printed a further edition of this 

 booklet at its own expense.. 



Ten thousand illustrated booklets 

 for school teachers and young peo- 

 ple, called "Twenty Canadian Trees"" 

 were issued and carefully distribut- 

 ed, the demand from school children 

 showing no abatement even months 

 after the first newspaper comments. 



Sixteen thousand small books of 

 thirty-two pages, sixteen of the 

 pages containing photographic illu- 

 strations, were issued for the Boy 

 Scout Movement under the title of 

 "The Boy Scout Forest Book" and 

 these will be delivered to local scout 

 masters from the central executive 

 in Ottawa. This booklet told boys 

 about the forest from the angle of its 

 industrial and other importance, 

 showed them what the water-shed 

 forests mean to the rivers, how for- 

 est fires are started, how fought, and 

 other information calculated to stir 

 up a new sort of interest in timber 

 areas. 



Circuits of motion picture theatres 

 were lined up for a 1916 campaign 

 with forest fire lantern slides. A 

 trial was made of these slides in On- 

 tario, Manitoba and New Bruns- 

 wick during 1915 with very favor- 

 able reports from local persons. 



The newspaper cartoon has been 

 another device adopted by the Asso- 

 ciation for its purposes. Nothing 

 conveys a point in such short time 

 or so forcefully as a good cartoon. 

 During December, eighty of these 

 were distributed by the Association 

 to newspaper editors and, if the fin- 

 ances permit, the cartoon will be 

 used regularly as a part of our cam- 

 paign machinery. 



