596 



Canadian Forestry Journal, June, i^i6. 



Bovril develops big 

 reserves of strength 



When Sir Ernest Shackleton w^as selecting 

 extract of beef for his Antarctic expedition 

 he said : 



"IT MUST BE BO VRIL " 



His knowledge of plain facts had 

 me at a disadvantage. 



"New Brunswick collects a cool 

 half million and more" — 



"Thai much?" 



"With about $400,000 coming to 

 the Dominion Government from 

 Crown forests on the prairies.' ' 



He must have noticed my growing 

 interest. 



"If the forests were not developed 

 by lumber and plup and paper mills, 

 all that money — seven and a half 

 millions a year — would have to be 

 collected from taxpayers direct." 



The Nezv Idea. 



I assure you I went home with 

 the germ of a new idea in my head. 

 For years I had put aside the forests 

 as the property of wealthy corpora- 

 tions. I thought the governments 

 had 'given away' all the country's 

 timber. I was satisfied that the gen- 

 eral public had no concern what hap- 

 pened to the big storehouse of wood 

 supplies. Did you ever think that 

 way? 



Promptly I set to work to learn 

 the truth about these forests of ours, 

 who owned them, who got the 

 money. Now — 



No' lumberman gets a dollar bill 

 out of a felled tree until he has spent 

 three other dollars for labor and.sup- 

 ■ plies. That is. the workman, to- 

 gether with the food, clothing, hard- 

 w^are and other manufacturers and 

 dealers have three shares "in the pro- 

 fits to the lumberman's one. If the 



CONfEDERAriON 

 UfE 



ASSOCIATION 



INCONDITIONAL 



ACCIMILATION 



POLICIES 



Are liberal up-to-date contracts 

 which guarantee to the insured 

 every benefit consistent with 

 safety. 



Write for Particulars 



which will gladly be furnished 

 by any representative of the 

 company or the 



HEAD OFFICE, TORONTO 



N 



DryMatches 



After all day in a 

 lit)at, rainstorm, 

 or wet snow. Ask 

 your dealer for 



MSl^^f S Waterproof Match Box 



If he can't suiiply vuu, we will send prepaid 



for his name and 50 cents. _ Dry matches 



may save yoiir life. 



Marble Arms & Mfg. Co., Dept. 5160, 



Gladstone. Micfi., U. S. A. 



>V / 



