INTRODUCTION 9 



puted, and has come down through the years 

 since as an agricultural gospel. Any engineer 

 could have told us about the cost of overcoming 

 inertia, and it would not have been hard to fig- 

 ure that it might be expensive to speed up the 

 land. Only nobody thought of it that way. 



Every one who reads the magazines remem- 

 bers the tale of the minister who made fifteen 

 acres of land care for thirty head of livestock. 

 His books showed a profit, but his bank account 

 did not reflect the same ratio of prosperty. To- 

 day the Farm Management experts can show us 

 how this farmer would have made a much larger 

 income if he had taken his capital back to any 

 good farming section and used it in the regular 

 methods employed in that region. No pyro- 

 technics, no unprecedented yields, just a regu- 

 lar weekly profit would have been rolling in 

 fifty-two times a year. 



These principles of agriculture, simple busi- 

 ness rules, are the factors that make success in 

 farming. 



