62 THE NEW BUSINESS OF FABMING 



the new orchards came into bearing the slump 

 occurred. 



It took less time for the new orchards to grow 

 under the impetus of Western soil conditions 

 than it took the idea of apple raising to perme- 

 ate the consciousness of the Eastern farmer. 

 Apple land in New England costs ten dollars an 

 acre. There is a market for high-grade fruit 

 and a practically unlimited market for the lower 

 grades within reach. There is a saving in 

 freight of forty-five cents a box and in time of 

 five days, in favor of the New England grower 

 of apples. There is every opportunity for di- 

 versity of crops, from the dairy to the raising 

 of beans, open to the Eastern man. But it takes 

 intelligence to plan a diversified farm. The 

 supply of brains is limited. The orchard of the 

 general farm in the East is a factor of per- 

 manent importance. 



There is no secure ground under the feet of 

 the specialist in selling. Special markets are 

 desirable, but the possessor of one must keep 

 paddling his craft or he will suddenly find him- 

 self in the trough of the sea instead of on the 



