OPPORTUNITY FOR INDIVIDUAL 85 



"The man is 75% of the proposition and the 

 farm 25%. " 



Yet the farm income is not increased because 

 a successful man is in charge, but because of 

 the way he does things. His live stock is better 

 than the average, his scheme of farming does 

 use to better advantage the time of men and 

 teams, his investment is larger than that of his 

 unsuccessful competitors. 



The broadest and best opportunity for the 

 farmer is that which comes through this per- 

 sonal efficiency ; yet there are multitudes of spe- 

 cial chances in every community. Usually these 

 are in the nature of retail business, such as sup- 

 plying the local trade or the individual con- 

 sumer, or the production of a superior quality. 



Readers of Country Life may remember the 

 story of Mike Trucker, who made $1,500.00 from 

 two acres on the shore of the Indian River in 

 Florida, Mike let his neighbors ship their pro- 

 duce to the Northern markets ; he looked after 

 the tourist trade right at hand. He received 

 fifty cents a quart for his strawberries and fifty 

 cents a dozen for eggs right within reach of his 



