88 THE NEW BUSINESS OF FABMING 



holder, for the farmers sell their supplies at 

 wholesale. 



Each of these examples is of retail business ; 

 and it is true in practice that the average re- 

 tailer, as soon as he has accumulated sufficient 

 capital through retailing, prefers to embark 

 upon the larger business requiring a wholesale 

 outlet. It is thus often used as a means to ac- 

 quire capital. But it is financially successful or 

 it could not be used as a stepping-stone. 



A well-known tobacco farmer in Connecticut 

 has made a reputation for the high grade of his 

 product and he has already sold next year's 

 crop for $75,000.00 But he knows that when the 

 buyer lights a bit of the tobacco leaf, if any ash 

 is left or it does not burn crisply, the buyer will 

 not take the wrapper at any price. He has 

 learned how to produce this quality and he 

 grows only that particular grade of stuff. His 

 opportunity is built on land peculiarly adapted 

 to this tobacco, in the first place ; but knowledge 

 and determination are contributing factors, for 

 without these his land would not give him the 

 high-grade tobacco. 



