OPPORTUNITY FOR INDIVIDUAL 91 



ship to Boston when a higher price could be ob- 

 tained within a few miles of the orchard ? Why- 

 ship second quality fruit to a market good only 

 for first grade, and why sell fancy apples to a 

 trade that wanted only sound number twos? 

 Why sell his cream to a creamery which dumped 

 it in with all the rest and paid him only the 

 price for inferior stuff? Why present the 

 creamery with the 17% overrun while he and 

 his man sat around the stove? 



That city dreamer knew more about finding 

 markets than he did about swinging a scythe. 

 Finally it got pounded into his head that the 

 way to make money was to do the job that he 

 knew how to do better than the other fellow, and 

 leave to the other fellow that man's specialty. 



To-day he is supplying the local trade with 

 barreled apples, the city consumer trade with 

 boxed fruit, and the wholesale firm with car- 

 lots. His pickers begin with the strawberry 

 crop, follow on to the raspberries, currants, 

 blackberries, and gooseberries. His trade begins 

 to look for the arrival of his strawberries, and 

 thereafter takes the following crops as a mat- 



