MARKETS, MARKETING, CO-OPERATION 913 



the country, one sometimes sees the farmer's name on the mail-box, more 

 frequently it is painted out. Many farmers would find it to their advantage 

 to have a farm bulletin board so placed that passersby could easily see it. 

 A good one is shown in the accompanying picture. This one is in front 

 of the farm home of Mr. W. W. Scott, Clinton County, Iowa. His name 

 and the name of his farm appear on the upper part of the board; on the 

 lower part is a blackboard on which may be written articles for sale and 

 also articles wanted. 



There are many ways of advertising. The neat appearance of a farm 

 is always more or less of an advertisement One may use letter-heads 



The Farm Bulletin Board Brings Business. 



giving the name of the farmer, the name of the farm and the special line 

 of production. Produce sold in packages should be marked with the 

 producer's name and address. Produce and animals exhibited at fairs 

 are also advertisements. 



The four essentials to a good advertisement are: (1) to attract atten- 

 tion, (2) excite interest, (3) convince buyers, and (4) to consummate 

 sales. 



Marketing the Farm Products. — The first essential to the successful 

 marketing of farm products is to have an article of good quality put up in 

 an attractive form. If package goods, the package should be of suitable 

 size. Whatever the package, make sure that it is full measure or weight. 

 Be ready to stand back of every sale to the extent that if the product is 



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