MARKETS, MARKETING, CO-OPERATION 915 



generally suffers as a consequence. Whether or not a farmer should follow 

 this method will depend on many factors, such as personal qualifications, 

 the character of local markets, the distance from market, the character 

 and condition of roads, the amount and kind of produce for sale and the 

 assistance available to conduct both the production and marketing ends 

 of the business. 



The recent introduction of parcel post has made it possible for the 

 farmer to market direct to the consumer without wagon service. Such 



The Motor Truck in Marketing. 1 



Milk delivery truck, making 67-mile trip daily. Carries 96 cans of 46 quarts each 

 from Elmer, N. J., to Philadelphia. 



marketing necessitates special packages to protect the produce and guar- 

 antee safe delivery. It is not applicable to very low-priced and bulky 

 materials at present delivery rates. Its chief merit lies in the better quality 

 secured through direct and quick delivery. 



The Motor Truck in Marketing. — The motor truck in regions of good 

 roads is a saver of time and horses in the marketing of produce. Such a 

 truck frequently dispenses with one team of horses and at the same time 

 reduces the time consumed in delivery. 



In New* Jersey, peaches from one neighborhood, hauled to market 

 in a market truck netted about twenty cents per basket more than those 



1 Courtesy of The Pennsylvania Farmer. 



