MARKETS, MARKETING, CO-OPERATION 919 



The associations lead to a better understanding of the feed require- 

 ments, and have resulted in auxiliary associations for the purchase of 

 feed at wholesale with much saving to members. 



Marketing Dairy Products. — The intelligent marketing of dairy 

 products necessitates an understanding of the value of the different milk 

 products and the cost of making them as compared with the price for which 

 the milk may be sold. Knowing the price of milk, cream, butter, cheese 

 and ice cream, and the butter-fat content of the milk and cream, one can 

 easily calculate the relative values of the several products as compared 

 with the milk. This, in connection with the cost of production, will enable 

 the farmer to determine which is most profitable for him. 



Where there is little demand for market milk, co-operative creameries 

 are advantageous. Thev enable the farmer to have his milk manufactured 



A Full Load Reduces Cost of Hauling.' 



into a first-class article and sold for a good price. Such creameries need 

 not be expensive structures nor contain elaborate equipment. A creamery 

 to be successful must have the product of a sufficient number of cows 

 within reasonable distance to fully employ the time of the creameryman 

 and utilize the equipment. The rules of the creamery in reference to the 

 standard and condition milk received, should be enforced; otherwise a few 

 careless patrons may impair the product of the whole. The essentials to 

 success are the making of a first-class product and economy in the cost 

 of production. There will be no difficulty in finding a gilt-edged market 

 for the good product. 



Marketing Livestock. — Under the old system of marketing livestock 

 there were two or more local buyers at every small shipping point who 

 made a living from this business. Very few farmers have enough of any 

 one class of stock to make a carload. For this reason it is not feasible 



1 Courtesy of The Macmillan Company, N. Y. From " Farm Management," by Warren. 



