922 



SUCCESSFUL FARMING 



a percentage of first-class product as possible and grade their product 

 carefully, putting their first-class stuff on the market under their farm 

 name or brand. Any low-grade material should go to the market as such 

 where there is likely to be the greatest demand for it, and should not bear 

 a brand. 



Co-operative marketing of vegetables has proven eminently successful 

 in many localities. A notable example of such marketing is that of the 

 Eastern Virginia Produce Exchange, with the headquarters at Onley, Va. 



Loading Peaches for Auto Truck Transportation at Glassboro, N. J. 1 



The sales of this exchange amount to about $4,000,000 annually, and it 

 carries from §50,000 to $100,000 to the surplus fund each year. 



The sales of this exchange are made in the northern cities in carload 

 lots by traveling salesmen. If there is any complaint on the arrival of 

 produce, a man is sent at once to investigate, and if claim is just, settle- 

 ment is made. It is the aim to market goods that come up to the standard 

 claimed for them and to do a strictly honest business. 



Marketing Fruit. — Reference has been made to the advantages fre- 

 quently taken of the producer by commission merchants. On the other 

 hand, producers frequently put upon the market all kinds of fruit, the 

 package contents of which are not what is represented by the top layer. 

 This is especially true in case of barreled apples. An instance is cited of 

 a producer who visited a commission merchant and saw first-class Winesap 



'Courtesy of The Pennsylvania Farmer, Philadelphia. Pa. 



