THE FARMERS' PUBLISHING CO. 101 



rural population, and a suggestion for joining 

 with another enterprise that was being promoted, 

 with headquarters in Stratford. But on ex- 

 amination these could not be entertained, and 

 the Trustees decided to test the feasibility of 

 founding a daily newspaper. 



In accordance with their authority, and suffi- 

 cient of the promises made at the Massey Hall 

 meeting having been implemented by the pay- 

 ment of cash for shares, the Trustees on Septem- 

 ber 6th incorporated The Farmers' Publishing 

 Company, Limited, with an authorized capital 

 of $500,000, they themselves being constituted, in 

 agreement with the custom usual in such affairs, 

 the first directors. Mr. Kernighan was appoint- 

 ed managing director; and during the month of 

 September the situation was more carefully 

 prospected. 



It was recognized that the general field was 

 already well occupied by experienced men, both 

 editorially and commercially; and that some- 

 thing off the usual line would have to be devised, 

 in order to give the world its first daily newspaper 

 devoted primarily to the advancement of farm- 

 ers and their families. One of the most ex- 

 perienced journalists in Canada was engaged to 

 report on the possibility of a body of farmers 

 issuing a newspaper of their own that would 

 compete with existing dailies. 



