CHAPTER VII 



MARKETS AND MARKETING 



The disposition of a commodity, whether it be ap- 

 ples or automobiles, manual labor or mental product, 

 depends on two fundamental elements : there must 

 be a place of need, and a means of putting the com- 

 modity in touch with the need. These underlying 

 facts are not to be confused with the large mass of 

 details that may affect the character or the volume 

 of the need, or with the means for bringing the sup- 

 ply of a particular thing to the place where it is to 

 be used. 



In the discussion of marketing problems in New 

 York, it will be well to keep in mind these general 

 distinctions as a means of separation between the 

 underlying facts and the numerous details of greater 

 or less importance that may need to be adjusted to 

 secure satisfactory market conditions. The underly- 

 ing factors are natural and are not much affected by 

 individual effort. The details of use, of grade, of 

 market customs, of methods of transport and hand- 

 ling may readily be changed and adjusted. The 

 fundamental facts are the nature of the products and 

 the manner of their use. 



The commodities of agriculture are tbings to eat, 

 to wear and to use, mostly in an elemental way. 



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