MARKETS AND MARKETING 257 



tion is fully awake to their advantages and are mak- 

 ing an even larger relative use of them than the city 

 resident. 



SPECIAL MARKETING AGENCIES 



One of the governmental aids to marketing is 

 the requirement that all commission merchants and 

 milk dealers be licensed by the State Department of 

 Farms and Markets in order that their reliability 

 may be assured somewhat. To this provision has 

 been added, in the case of commission dealers in 

 farm products, a fidelity bond of $3000 to guarantee 

 proper remittance for produce sold. There is also 

 provision that the books of a dealer must be kept 

 so as clearly to show the produce received and the 

 disposition made of it, with prices, so that the owner 

 may be assured of honest dealing and the dishonest 

 agent weeded from the great mass of honest ones. 

 There is provision for prompt report of sales on 

 consignment, within forty-eight hours of the con- 

 summation of sale. In 1915 there were 253 licensed 

 milk dealers and licensed and bonded commission 

 dealers distributed in the larger cities as follows : New 

 York, Buffalo, Eocliester, Syracuse, Albany, Bingham- 

 ton, Elmira and Olean. 



The State has established standards of weight, 

 measure and purity, and in some cases of packages 

 to insure fair dealing and correct understanding be- 

 tween the different agencies that handle farm prod- 

 ucts. Vinegar must contain 4 per cent acid and 

 2 per cent of solids. Milk must have 3 per cent 



