■ --TV 

 ng the fish on ice: the line of least resistance 



!2 and $3 a pound, then it's just not worth going 

 : ihe small stuff." 



le dilemma facing the underutilized fish market 

 pitomized by these attitudes. Fishermen, dis- 

 aged by the low per unit yield from the fish, are 

 ■•tanl to i);irt with the substantial outlays re- 

 ed to capture the market. Yet in so doing, they 

 virtually closing the door to a potentially 

 ative market that has been given only minimal 

 ntion in Iho U.S. Interestingly enough, in terms 

 arkct potential, shrimp were considered to be un- 

 ililized along the North Carolina coast prior to 

 Id War II. Today the shrimp fishery is the single 

 t valuable within the state, with a landed value of 

 •ly $8.2 million in 1976. 



•rhaps the greatest potential in the underutilized 

 market lies overseas. According to Roger Ander- 

 executive director of the Gulf and South Atlantic 

 n'rics Development Foundation, "Export markets 

 play a very, very important role in the develop- 

 1 of these 'underutilized' species." Because 

 kets have already been established in Europe and 

 he Orient for such domestically underutilized 

 ies as squid, eel, skate and dogfish, marketing 

 ialists suggest that greater attention must be 

 I t^o the export market. In light of the recently ex- 

 k'(i fisheries jurisdiction, it is apparent that the 

 ificance of these markets will increase in the 

 ing decades as new species of fish are exploited. 



D-3 



