c 



igarettes become a steadfast custom 



Throughout the early and middle parts of the 20th 

 century cigarettes maintained and gained popularity 

 over all other forms of tobacco. During World War I, 

 two 30-car freight trains a month carrying a total of 11 

 million sacks of tobacco for "roll-your-own" cigarettes 

 with which American Doughboys would "smoke out the 

 Kaiser" were sent from Durham, North Carolina, for 

 shipment to the troops overseas. 



As consumption increased, so did advertising expen- 

 ditures. By 1970, total advertising expenditures for to- 

 bacco products were in the area of $300 million. And 

 even without broadcast cigarette commercials, tobacco 

 advertising continues to be big business, much of it 

 conducted in New York City. 



George Washington never possibly could have envi- 

 sioned the magnitude of the commercial and industrial 

 affluence of New York, but his reference to it as "the 

 seat of empire" has proven to be many times more 

 than true. 



24 



