76 INTENSIVE FARMING 



handled more roughly and its keeping quality 

 as a result somewhat impaired, for it is only 

 carefully handled, perfect fruit which can be 

 expected to keep even in cold storage to the 

 full limit for the variety. 



But the most serious factor of all is the loss 

 of the trade standing of the private brand. 

 Every grower should strive to make a reputa- 

 tion in the market for his private mark or brand 

 of fruit. This should be based not only on 

 quality and size but also on style of packing. In 

 some States the grades are determined by law 

 and the private mark of the grower or packer 

 is required upon each package. If this is the 

 case, the auction or wholesale plan of selling 

 works well, provided the grower protects his 

 orchard from careless workmen. 



Many extensive growers have adopted the 

 plan of placing their crop in storage either 

 upon the farm or in the market and disposing 

 of it at private sale from time to time as the 

 condition of the market warrants. In the long 

 run this method is undoubtedly most profitable 

 for those so situated as to be able to avail 

 themselves of it. 



Still another plan of marketing is through 

 co-operation. The growers instead of doing 

 their own grading and packing deliver their 

 fruit to a central station, where it is graded, 



