THE CROPPING SYSTEM 145 



The distribution problem involves not only 

 the rate and price of transportation but the area 

 covered by the distribution. One of the great- 

 est drawbacks to our present system of market- 

 ing is the lack of direct distribution. Nearly all 

 farm products offered for sale go from the farm 

 direct to a few large cities, the smaller cities 

 and towns depending upon a redistribution from 

 these large centers. This involves delay, dete- 

 rioration, an added transportation charge, re- 

 handling, and added commissions, sometimes 

 also terminal or refrigeration charges, or both. 

 Is it any wonder that perishable goods are stale 

 before they reach the consumer or that prices 

 are high? 



Better distribution must be considered as a 

 factor in intensive agriculture. Intensity in 

 farming should mean effectiveness, and effec- 

 tiveness in transportation is secured only 

 through directness. The small city which can 

 buy its perishable supplies direct from the pro- 

 ducers instead of from another city market will 

 in general save in time, save in freight, save in 

 expense, and save in quality of the goods. Is 

 it worth while? It is, if the dealings of a single 

 community stand for anything. 



By direct, honest dealing this community, 

 through its own selling agencies, disposed of 



