CALIFORNIA OLIVE INDUSTRY. 9 



in full bearing will produce under favorable conditions is 250. 

 For the purposes of this article we will assume that the trees 

 will bear only in alternate years; we will allow also, for 

 deficiencies from various causes, 20 per cent; we will then have 

 250,000,000 pounds. Allow one half of this product to be 

 pickled and dried, which would amount to 400,000 barrels of 

 50 gallons each 6,000 carloads. The other, to be made into 

 oil, would give 1,000,000 cases of 12 bottles each 2,000 car- 

 loads. According to correspondence which I have in my pos- 

 session, there will be a large additional planting this coming 

 season. Can such quantity be sold under present conditions? 

 This condition of the industry should be carefully considered 

 by those who have orchards, and especially so by those who 

 intend planting. We have, therefore, a great missionary work 

 to do in educating the human family up to the realization of 

 the importance of consuming the product of the olive tree. 

 That such knowledge sooner or later will be universal among 

 intelligent people is my conviction. Also, that the object of 

 our energies and labor: to work for the health, happiness, and 

 prosperity of unborn generations, is a very worthy one. But we 

 want something ourselves. The greatest drawback to the sale 

 of olive oil is the adulterations and substitutions put on the 

 market with fraudulent labels and fraudulent statements; the 

 purpose being to deceive the consumers for larger margins of 

 gain. The difficulty in selling the olive pickles arises from 

 want of knowledge in processing them or from want of care. 

 There is now an active market for the ripe Mission olive, if well 

 pickled, and if the growers will take the care and do it properly 

 there will soon be a market for a very large quantity." 



