106 



THE BEE-KEEPERS' REVIEW. 



ing is kept up to the highest notch until the 

 last drop of honey is consumed. Even with 

 our present, cold, rainy and late spring, 

 three colonies of Carniolans swarmed May 

 23, ; and, at this writing. (May 21) the Ital- 

 ians have made no preparations for swarm- 

 ing. 



We all like bees that get to the front early 

 in the season^ — that " show up " with hives 

 running over at the blossoming of the 

 clover — but, unless these bees will " turn to" 

 and gather in the harvest when it comes, 

 our enthusiasm will suffer a rapid decline. 

 In this latter respect, the Italians never dis- 

 point us. When the harvest comes, they are 

 as completely carried away in gathering 

 honey as the Carniolans now are in raising 

 brood. If the Carniolans will gather honey, 

 when it comes, with the same energy now 

 displayed in breeding, they will be the bees 

 for us ; and it is with interest that we shall 

 watch their behavior in this respect, and 

 report results. 



THE CLASS OF BEE-KEEPEKS EEACHED BY 

 THE KEVIEW. 



We have before referred to the fact that, 

 although the circulation of a journal is very 

 important as regards its-value as an advertis- 

 ing medium, it is not the ofily factor of con- 

 sequence. The class of people reached 

 should also be considered. As an illustra- 

 tion, we publish the following letter. 



KiLMANAGH, Mich. 



Friend H.— May 20, 1890. 



Please take out my adver- 

 tisement until further notice. (Jrders for 

 the Dovetailed Hive have been coming in so 

 fast of late that I am unable, or rather un- 

 willing, to take any more until I can catch 

 up. 



I think the Review is the best advertising 

 medium extant, for nearly all who inquired 

 for circulars, sent in orders after receivimj 

 therii. Please send bill for amount due to 

 date. Jno. G. Kundingek. 



The advertisement of our friend was at- 

 tractive, "had a picture in it," and was 

 noticed probably V)y every reader of the 

 Review ; but it is to the italicized portion 

 of his letter that we desire to call especial 

 attention. It is one thing to induce people to 

 send for circulars, and another to get 

 these circulars into the hands of those who 

 will btiy. The Review, being a bright, wide 

 awake, practical bee journal, with no side 

 issues, it natually attracts and retains a 

 class of readers that prove the most desi- 

 rable customers for apiarian goods. 



PKAISE AND OEITICISM OF THE EEVIEW. 



Since the publication last month of the 

 little item about receiving criticisms that 

 " hurt," quite a number of the friends have 

 felt it incumbent upon them to send in words 

 of praise, hence we have been receiving, of 

 late, an unusually large number of commu- 

 nications like the following : — 



Oliver's Fekky, Ont., Canada. 



Friend H.— April 14, ISSK). 



You may count me a sub- 

 scriber to the Review as long as I keep bees. 

 To me it is by all odds the best journal of its 

 class. One feature that I very much enjoy, 

 is its modest, ijentleuianly tone. 



Keep on, dear friend, as you have begun, 

 and you will not only prosper as regards 

 your journal, but will secure a place in the 

 esteem of those whom you serve. 



F. P. Clabe. 



Milton, West Virginia. 

 Friend H.— May 13, 185)0. 



Here's a card that, I hope, 

 won't "hurt." I desire to hereby express 

 my almost unbounded appreciation of your 

 excellent Review. I value especially the 

 solid sense that characterizes the editorial 

 matter. 



This is not intended for publication, but 

 you can so use it if you wish. 



M. A. Kelley. 



To some it may appear strange, but it is 

 true that we actually feel a flush stealing over 

 our cheeks at the thought of publishing such 

 out-spoken compliments ; and our principal 

 object in introducing this subject again, is 

 that we may correct any false impression 

 we may have given. 



From the tone of some of the communica- 

 tions received, we fear that some have gotten 

 the idea that we wish only for words of praise; 

 that we cannot bear to have fault found 

 with the Review. Nothing could be fur 

 ther from our desires. Of course, it is pleas- 

 ant to know one's efforts are appreciated, 

 but we are not so conceited as to think ours 

 above criticism. All we ask is that it be 

 done in a kindly spirit. When one friend 

 suggested that we dispense with our lengthy 

 leaders, another complained because the 

 Review was sometimes a little late, and still 

 further thought we ought not to oppose Mr. 

 Root on the patent question, and when Bro. 

 Newman, in a private letter, very kindly 

 suggested that our editorials would be more 

 readable if we paid more attention to para- 

 graphing, in all these instances we have had 

 no other feeling towards our critics than 

 that of thankfulness. In fact, we are con- 



