13i 



THE BEE-KEEPERS' REVIEW. 



" The less water present, the slower the 

 crystallization, while its entire absence pre- 

 vents it altogether. * * It follows 

 that if honey be heated to the boiling point 

 until its water of crystallization be expelled, 

 the air then excluded and kept excluded by 

 sealing it down, no crystallization can take 

 place. This should be l)orne in mind and 

 acted upon when desirable ; by doing so, the 

 bee keeper will be enabled to supply his 

 customers with liquid honey at any season of 

 the year — spring, summer, autumn and 

 winter. 



To preserve honey in its liquid form, then, 

 it is only necessary to expel the water it 

 contains by the application of heat {this is 

 best done in a water-bath), bottling while 

 hot, and hermetically sealing the bottles. 

 The common preserve jars, with their rub- 

 ber rings and screw tops are admirably 

 adapted for this purpose. 



This is no vague theory, but one founded 

 on sound chemical principles, and veritied 

 in my own practice and experience. At the 

 International Convention held at Brantford, 

 Ont., I produced a sample of liquid honey 

 of the season of 1888, that had not been 

 candied, and those who tasted it pronounced 

 it excellent. 



A neighbor of mine never permits his 

 honey to candy, by treating as above de- 

 scribed, and I have known him to receive 

 orders from people a hundred miles from 

 his home, because they got honey from him 

 in its liquid state, while at home they cannot 

 procure it in other than a candied condi- 

 tion." 



The Value of Changing Advertisements. 



O[0ME TIME AGO we urged upon our 

 'j^Sji advertisers the importance of a fre- 

 quent change in their advertise- 

 ments. A writer in the National PiibUsher 

 and Printer holds similar views, and ex- 

 presses them as follows : — 



" Picking up an old journal the other day, 

 I found a statement to the effect that a 

 certain patent medicine firm had not (at 

 that time) changed the wording of its adver- 

 tisements for thirteen years. While I am a 

 thorough believer in judicious advertising, I 

 doubt if such advertising as that would ac- 

 complish any good after a few months of 

 publication. No doubt ninety-nine readers 

 out of a hundred would throw aside the 

 paper at sight of the familiar heading, with 

 the exclamation, 'The same old story.' 

 Though publishers may save considerably 

 in composition bills, by permitting adver- 

 tisenaents to ' stand ' in their columns for a 

 year or more, they must lose considerable in 

 the ill effect upon other would-be advertisers. 

 It is to the ii terest of publishers that their 

 patrons should find that ' it pays to adver- 

 tise ; ' and those advertising columns are 

 most attentively perused which are most 

 frequently changed. A publisher who al- 

 lows an adertisement to stand without 

 change in his columns for over three mouths 

 is doing his oivn business an absolute harm. 



Advertisements are being looked upon as 

 news, and as such they should be fresh and 

 interesting. Invite your patrons to make 

 frequent changes in their announcements. 

 It will pay them, and this will have a reflex 

 action upon your own receipts." 



We agree with the writer that in these 

 days advertisements are being looked upon 

 as news; and the more "newsy " a man can 

 make his advertisements the more surely 

 will they be read. We have noticed that 

 when we once succeeded in getting an ad- 

 vertiser interested (?) in his advertising, we 

 had him for a regular patron. The reason 

 is simply this : his advertising becomes so 

 interesting that, naturally, it attracts cus- 

 tomers, and the profits are so great that he 

 can't afford to stop. We would be perfectly 

 willing to re-set every advertisement each 

 issue if, by so doing, they could be made of 

 more value to advertisers. It would be to 

 our interest to do so, as it is only when ad- 

 vertising proves remunerative that we can 

 expect advertisers to stay with us. "That 

 Pittsfield Smith " has changed his adver- 

 tisement the most frequently of any of our 

 advertisers — how it has paid him is best seen 

 by a perusal of his advertisement in this 

 issue. He now writes that he thinks of 

 changing his advertisement each month. 



We wish every one of our advertisers 

 could read regularly that most valuable 

 weekly journal for advertisers. Printers^ 

 Ink. It is enterprising, practical and wide 

 awake. No one who does much advertising 

 could read it without receiving benefit. 



ADVERTISING BATES 



are fifteen cents per line, (Nonpareil space) 

 each insertion, with discounts as foUows: 



On 10 lines ind upwards, 3 times, 5 per cent.;G 

 times, 15 per cent.; 9 times, 25 per cent.; 12 times, 

 35 per cent. 



On 20 Imes and upwards, 3 times, 10 per cent.;0 

 times, 20 per cent.; 9 times, 30 per cent.; 12 times, 

 to per cent. 



On 30 lines and upwards, 3 times, 20 per cent.;b 

 times, 80 per cent.; 9 times, 40 per cent.; 12 times 

 50 per cent. 



ft ff P P M P 1 3 untested for 

 IjUi&^M) $2.00. Bees, 



5.90-tf Catalog; free. C. WECKESSBR, Marshalluille, Ohio. 



Seeds and Plants, 



Eaton's Improved Section Case. 



Ijatest and best. Bees and 

 Queens. Send for free price 

 list. A(l(h-e8s, 

 FRANK A. EATON, 



Blufifton, Ohio. 



Please mention the Reuieui. 



