288 



HORTICULTURE FOR SCHOOLS 



known concerning this subject. The California Fruit Grow- 

 ers' Exchange has been collecting information since December, 

 1913, and its results are shown in the diagram (Fig. 135). To 

 quote the language of the exchange : " Our agents have tabu- 

 lated the delivered price to jobbers of oranges of varying 

 sizes. They have also tabulated the price at which the leading 

 jobbers have charged the retailers and then determined the 

 price which the retailer charged the consumer. They have 



FREIGHT 

 and REFRIGERATION 



20.5 



FIG. 135. Distribution of gross proceeds of citrus sales. An 

 analysis of what becomes of the consumers' dollar. 



then put the results in the form of a diagram which represents 

 the consumers' dollar. This diagram shows what has become 

 of the amount paid by the consumer." 



According to these figures, the retailer kept 33.4 cents of 

 each dollar which he received in the year 1914; in 1915 his 

 share was 28.1 cents, in 1916, 25, and in the year 1917, 29.2 

 cents. The jobbers' margin, as shown in the diagrams, has 

 varied from 8.8 in 1915 to 9.9 cents in 1916. Freight and 



