220 THE HOUSE FLY DISEASE CARRIER 



Continuous and successful voluntary work of this kind, 

 however, is not to be relied upon, and the campaign 

 for funds, and preferably for regularly appropriated 

 funds, must be a strenuous one. 



Before all this, however, a campaign of publicity 

 must be inaugurated, and in such a campaign the local 

 newspapers are of great assistance; in fact in many 

 cities during the summer of 1910 the local newspapers 

 themselves inaugurated the campaign. Four excellent 

 instances of this which have come under the writer's 

 observation are the campaigns begun and carried 

 through the summer by the Minneapolis Tribune, the 

 Kansas City Star, the Milwaukee Sentinel, and the 

 Washington Evening Star. 



Mr. Leroy Boughner, city editor of the Minneapolis 

 Tribune, wrote up his newspaper anti-fly campaign in 

 an excellent paper which was read before the Decem- 

 ber, 1910, meeting of the American Civic Association, 

 and in his introductory paragraph he made the follow- 

 ing explanation: 



"An intelligent' newspaper campaign against the 

 house fly is not only a great benefit to the community 

 in which the newspaper circulates, but it is of direct 

 value to the newspaper itself, both in the increased 

 prestige it gets as a sponsor for civic betterment and 

 in the advertising that accrues from dealers in 

 screens, drugs, and sanitary appliances. The cam- 

 paign conducted by the Minneapolis Tribune in 1910 

 accomplished both results, and the story of how it 

 was done is an interesting one." Could any but an 



