18 THE KADOTA FIG 



nolia, which when compared with a Kadota is a vastly inferior product. Yet a 

 ready sale and increasing demand has always consumed their production. 



Immediately canning of the Kadota began the trade clamored for that 

 beautiful and most truly delicious article and today, only three years since 

 the first Kadota was preserved in glass, a trade has become eztablished thai 

 absorbs immediately every jar processed and orders placed for ten times the 

 capacity of orchard supplies. We are totally unable to supply the demand at 

 present of even the few canners preserving our products. 



While the Eastern markets pay splendid prices for our fresh Kadotas, yet 

 so insistent is the demand from preserving plants that this past season (1919) I 

 never shipped even one box East. Canners got them all; canners take all 

 sizes and utilize every pound produced, firm or over-ripe, and every evening the 

 day's pick is delivered to the preserving plant in perfect condition, there placed 

 in jars ranging in size from 4 figs as individual service jars, to 12 figs for 

 family use, and larger containers of tin for jams and fillers. 



With a market embracing the whole United States and Canada, which is a 

 great consumer of sweets, and also Europe, where canning of figs is not prac- 

 ticed extensively, the future outlet at fancy prices for our Kadota fig crops is 

 assured. 



Overproduction is an impossibilty 



Peaches are raised and canned in every state in the Union and part of 

 Canada. There is no lack of a market at good prices to the grower of peaches. 

 Apples, the same, plums also, all fruits the same. Vegetables are grown and 

 canned everywhere. The demand increases, more canneries are being built 

 in every state. Overproduction seems improbable. City populations are grow- 

 ing rapidly. Country production areas, slowly. Demand seems to be out- 

 running production of the Nation. Better financial conditions call for better 

 food products. Consumption pnly awaits production. 



Therefore with only a limited area in California growing the most de- 

 licious of all fruits the world produces, delivering to consumer in a package 

 sanitary and lasting, a delight to eye and palate, we in confidence may plant 

 to our greatest extent this superb fruit, fearing no competition, fearing no crop 

 failure, knowing that from planting the tree until crop harvesting we wait but 

 three short years; our golden future is certainly spanned by a rainbow of 

 splendid promise. 



Prices, Fresh and Dry 



I planted my orchard in 1913. In 1915 I packed my ripe figs in one- 

 layer boxes and shipped to Los Angeles and San Francisco. I soon found 

 the California consumers of fresh figs had been soured on white figs. They 

 perhaps had gotten too often Adriatics and Smyrnas that were sour or con- 

 tained mold and they were skeptical regarding the Kadota, which was new to 

 them. They demanded the black or blue fig long known to them; generally 

 the Mission variety. 



I received from 8 to 1 2 cents per pound, but transportation, truckage and 

 commission ate up my profits. As my trees were young, the fruit was small, 

 they dried poorly and we had not discovered the canning demand at that time. 



