52 THE MARKETING OF WHOLE MILK 



In the neighborhood of condenseries a supply is readily 

 available for city use, for as a rule condensery standards 

 are nearly if not quite up to the standard of city require- 

 ments. Producers supplying milk to condenseries with 

 these standards can easily switch over, or, what is more 

 likely, the condenseries can change over as need dictates 

 and send fluid milk to the city whenever that promises to 

 pay better than sale through condensed milk channels. 



The whole movement towards expansion is often facil- 

 itated by the fact that men on the outskirts of a zone are 

 willing to take up the production of fluid milk for city use 

 rather than of milk for cheese factory or creamery with- 

 out fully realizing the additional expense necessary to com- 

 ply with health department requirements. The average 

 city is rather a particular market, as these numerous health 

 requirements, already discussed, well show. The produc- 

 ers supplying milk to a city often find these regulations de- 

 cidedly annoying, as when, for example, they are changed 

 frequently, or when untrained and unsympathetic inspec- 

 tors go out to enforce them. In most instances, however, 

 these new producers are operating on somewhat lower- 

 priced lands and hence can frequently produce milk some- 

 what more cheaply than can the producers in the older 

 sections. 



In the process of expansion of a milk zone more or less 

 bitterness often arises between companies and producers, 

 since the producers claim that the dealers play one sec- 

 tion against another. More particularly the dealers are 

 often accused of dropping or threatening to drop a man 

 near the city by telling him that they can buy milk cheaper 

 in some other section. Thus a man who is operating on ex- 

 pensive land and who has perhaps gone to considerable 

 expense to equip his place for milk production is forced to 



