54 THE MARKETING OF WHOLE MILK 



farmer may be on the route of a driver collecting milk 

 for a nearby condensery. He cannot afford to haul his 

 own milk. The hauler takes the whole load to his particu- 

 lar condensery. Now unless the farmer has some other 

 equally cheap and convenient way of reaching another 

 outlet, he is practically confined to this one market. In 

 one of the condensery districts of Ohio, for example, the 

 producer has exactly this situation to face. In this par- 

 ticular instance the condensery sends wagons around to 

 gather the milk from farmers as far as from fifteen to 

 twenty miles from the plant. Since many of the pro- 

 ducers in this section produce less than a can of milk daily, 

 they cannot profitably haul it to town themselves, and 

 even if they did, they would have no other adequate mar- 

 ket available. Here then they must sell to the condensery 

 or choose the alternative of skimming the milk and selling 

 the cream to a local or to a centralizer creamery. The 

 price paid by the company at its plant in this territory 

 in September, 1918, was $2.10 for 3% per cent milk, 

 whereas at a plant located on the edge of one of the city 

 milk zones of Ohio, the price it paid was $3.00 for the 

 same grade of milk. 



It occasionally happens that a farmer has a choice be- 

 tween many markets; thus a man located at a point, let 

 us say, between Merton and Pewaukee, Wisconsin, might 

 dispose of his milk in any one of a number of different ways. 

 He might: 



1. Sell milk to a condensery at Merton. 



2. Ship to a more distant condensery, Oconomowoc 

 or Burlington. 



3. Ship milk to Chicago. 



4. Ship milk to Milwaukee. 



5. Sell milk to a cheese factory. 



