ii 4 THE MARKETING OF WHOLE MILK 



vantageous position than the producer for the handling 

 of surplus milk, both in the processes of manufacture and 

 in the matter of marketing. The producer could not 

 expect to manufacture surplus milk or market the 

 same in any different way or any more cheaply than 

 these processes can be performed by the large distrib- 

 utor. 



"The particular value to the producer of pooling his 

 interests and arriving at a percentage of fluid milk and a 

 percentage of surplus milk which is uniform for all pro- 

 ducers is that payment would be entirely uniform for all 

 producers. The irregularities of milk production in dif- 

 ferent districts and the differences in the marketing facili- 

 ties of different dealers have for many years been imposing 

 great hardships or given advantages to producers and dis- 

 tributors which are unfair to the industry as a whole. If 

 uniformity of market price is so desirable that producers 

 recognize the importance of united action, then it is a 

 logical corollary that there should be uniformity in the 

 percentage and in the price of surplus milk and that all 

 farmers and distributors should be treated alike in this 

 matter. 



"The payment for fluid milk and surplus milk, accord- 

 ing to the percentage of the entire supply sold as fluid milk 

 and manufactured as surplus milk, would, however, en- 

 tail a severe hardship on the distributor if his percentage 

 of fluid milk sold and surplus milk manufactured did not 

 correspond to the percentages of the entire supply. For 

 example, in the tabulation above given we can assume 

 that each of the three dealers is compelled to pay for 81.25 

 per cent of his fluid milk at full price and for 18.75 P er 

 cent of his milk at butter prices. Under these conditions 

 the following tabulation indicates the result: 



