CONSIDERATION OF PROPOSED REMEDIES 263 



fined by public or private decree to a single dealer. So 

 long as there are numerous dealers in the business the 

 individuals constituting the public will have preferences 

 and so long will they seek to satisfy those preferences by 

 selecting the dealers of their choice. Doctors and mothers 

 with young children particularly often have strong pref- 

 erences for the milk of certain dealers. This last point 

 comes to be of importance in connection with the fact 

 that people are constantly moving from one part of a city 

 to another. The zoning scheme strictly adhered to would 

 mean that consumers would have to change milk men 

 every time they moved into a different section of the city. 



Legal difficulties would undoubtedly arise if a city 

 sought to compel zoning by restricting given dealers to 

 particular zones, whereas practical difficulties would 

 arise out of the fact that the trade in certain sections of 

 every city is much more desirable than that in other sec- 

 tions. 



Frequent reference is made in dairy papers and in our 

 dailies to the alleged fact that zoning has wrought wonders 

 in Philadelphia. In a letter to the writer, Dr. Clyde L. 

 King states that technically the city has not been zoned, 

 but that at his suggestion the dealers are voluntarily work- 

 ing towards that end and at the same time are trying to 

 increase the average size of the loads. 1 He has further 

 stated that a saving of perhaps half a cent a quart would 

 be possible if complete zoning were brought about. 2 



It would seem then, that zoning might offer some sav- 

 ing, but that, on the other hand, it would have some seri- 

 ous disadvantages, and after all it is but a halfway meas- 

 ure and could not, even though it did all that had been 



letter Feb. 15, 1919. 



2 The Milk Price Situation in Philadelphia, 1920, p. 18. 



