94 



THE BEE-KEEPERS' REVIEW. 



Styles in Stationery. 



I have bought me a new press, of the 

 finest make, and am prepared to do the 

 various kinds of job printing. As I am 

 making a specialty of stationery, a few 

 words in rega-d to the different styles 

 may be of interest. 



The styles change in stationery just 

 the same as they do in clothing or archi- 

 tecture. Years ago the style was to 

 print a letter head with several varieties 

 of type, set in lines of various length, all 

 placed exactly in the center of the paper. 

 That is, the center counting from the 

 sides of the sheet. Next came wha^ 

 might have been called the "straggling 



For private stationery, or for profes- 

 sional men. I think this style is particu- 

 larly desirable; while for a business letter 

 head — well, see what a journal called 

 Good Advertising has to say on this 

 point: — 



Not every merchant or business man 

 is in a position to secure the very best of 

 stationery, but there is one thing every 

 man can do; if he cannot get the best ex- 

 ample of lithograph work or printing that 

 can be done, he can have his name, busi- 

 ness and address printed in a neat, plain, 

 Gothic type in the upper left-hand cor- 

 ner of his stationery. 



In some respects this makes about the 

 best letter-head that can be made, as its 



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190 



Style," consisting of broken lines, strung 

 one after another, 

 S )mething 



Like This, 



Clear Across 



The Page. 

 Next came what might be called the 

 •'panel style." Eich little item is put 

 into a panel made of rules. I presume 

 this style is now in use, especially for 

 business letter heads, more tlian is any 

 other style. But the latest style, the one 

 just coming into use, is that of a neat 

 little card, set in plain, Gothic letters, 

 placed in the upper, left hand corner of 

 the sheet, like the example given on 

 this page. 



simplicity and dignity never fail to make 

 the right sort of impression. Its plain- 

 ness and lack of ostentation carry tlie in- 

 ference that there is something bohind it 

 besides hot air. 



I have bought a series of eight sizes of 

 what is called Engraver's Crothic, which 

 was gotten out expressly to meet the de- 

 mand for this style of smiouery. If a 

 supply deaier, or any business man, 

 wishes something more elaborate, or 

 more showy, something in two or more 

 colors, for instance. I shall be glad to 

 correspond with him in regard to the 

 matter. 



What I am making a specialty of, is 

 small lots of printed note heads for peo- 

 ple who have felt that they used so few 



