156 



THii ;.KE KEEPERS' REVIEW. 



Styles in Stationery. 



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There are styles in stationery, just as 

 there are styles in clothing. As a man 

 selects clothing of a style suitable 

 and appropriate to his business or calling, 

 so should he choose his stationery. Pro- 

 fessional men, such as lawers, doctors, 

 dentists, etc., usually have a small card, 

 in plain, gothic type, in the upper, left 

 hand corner of their letter heads. Peo- 

 ple in private life, if they have printed 

 stationery, usually follow the same style. 

 Business men, dealers, manufacturers, 

 and the like, usually have something 

 more elaborate; either lithographed, or 

 else something after the style shown on 

 the opposite page. 



After the style has been decided upon, 

 then comes the question of paper, type, 

 ink, etc., and much depends upon the 

 printer who moulds the type, ink and 

 paper into a perfect whole. 



Every business man should remember 

 that his stationery is his representative, 

 and it makes a good, or a bad, or no im- 

 pression at all — and the latter is practical- 

 ly a bad impression. Consciously, or un- 

 consciously, we get an impression of a 

 man or a fi-m, by the stationery used. 

 Stationery should not only be appropri- 

 ate in style, but it should be neat, attract- 

 tive and as handsome as it is possible to 

 make it — handsome, but not gaudy. It 

 is money well spent. Enterprising, pro- 

 gressive, prosperous firms never make 



the mistake of using cheap stationery. 

 If you feel the force of the above state- 

 ments, and wish to enjoy the advantages 

 to be derived from the use of neat, tasty 

 appropriate stationery, allow me to say 

 that I am making a specialty of fine office 

 stationery, and have just added another 

 new series of type to my outfit. It is call- 

 ed Sylvan Text, and appears in the letter 

 head shown upon the opposite page. 

 The tint block of comb was made from a 

 photo, taken by myself, and is printed 

 with Aluminium ink. For apiarian sta- 

 tionery, I consider it appropriate and 

 beautiful. The paper used is \'oucher 

 Bond, and it can be obtained in different 

 colors, such as primrose, goldenrod, rose, 

 opaline and a very delicate blue. I can 

 send samples ot work done in any of 

 these colors. 



Letter heads, 8 jt^ X ii inches in size, 

 and printed in the style shown upon the 

 opposite page, are worth I5.00 per 1,000. 

 The work has to be run through the press 

 three times, and fed carefully to secure 

 perfect register, but its beauty amply 

 repays the cost. 



If you wish for bill heads, statements, 

 cards, circulars, etc. I shall be glad to 

 correspond with you and give prices. 

 Orders will be greatly appreciated; and I 

 shall take great pleasure in filling them — 

 in sending you the fresh, clean, beauti- 

 fully printed sheets. 



W. Z. HUTCHINSON, FUnt, Michigan. 



