THE BEE-KEEPERS' REVIEW. 



W. Z. Hutchinson, Flint, Mich. 



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First Impressions 



Are important factors in business. A man in a 

 seedy or slouchy suit works at a great disadvan- 

 tage. The real estate agent who shows you a ^0^ 

 house with the paint coming off, and the yard ^( 

 slovenly kept, has a difficult task in getting you W 

 to give its advantages their true value. You pick 

 up a book or a magazine with a dainty, beautiful <1 

 cover, and you feel, instinctively, that there must ^( 

 be something good inside. You receive a letter in W 

 a cheap, slovenly printed envelope, and you are w 

 prejudiced, at once, against its contents. When ^)(^ 

 the envelope is first-class, neatly and appropriate- 

 ly printed, you are prepossessed in favor of its 

 contents. You open the envelope. The letter ^p 

 head is still more beautiful. You turn to the ^J/? 

 writing — but the writer has already half gained W 

 his point. He has brought you to the reading ^[{^ 

 with a favorable impression in your mind. That 

 you may be unconscious of it, is none the less 

 important. ^p 

 The business man who neglects to have good ^0/? 

 envelopes, neatly printed, is neglecting one of those w 

 little things that sometimes count for so much. ^j(^ 

 They cost but little more than the ordinary kind. 

 Envelopes, of the very finest quality, printed in Kj 

 the style shown upon the opposite page, can be 

 furnished, at $3.50 per 1,000, by ^i 



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