THE BEE-KEEPERS' REVIEW. 



209 



advantages for practically none at all, is 

 repugnant to a feeling man; and the 

 average American lays great stress upon 

 these things — if not, his wife does. 



Mr. Morrison says that the conditions 

 are different in South America; or, at 

 least, in some of its countries; Chili and 

 Argentine, for instance. He says that 

 these countries are admirably adapted to 

 bee keeping, and inhabited by people 

 similar to North Americans; hence these 

 countries are likely to become dangerous 

 antagonists — more especially, as large 

 areas of both are in alfalfa, and more be- 

 ing planted annually. Sooner or later 

 we shall hear from these countries, and 

 probably from Brazil. 



»^*^k»*»»'^^ 



THE HELP TH.VT M.W COME FROM 

 LITER-A-TURE. 

 I fear that some of US don't realize the 

 help that may come from literature. 

 There is scarcely any occupation, cer- 

 tainly no class of skilled labor, in which 

 a man may not learn something about it 

 from books or journals. Nothing is truer 

 than the saying that "knowledge is 

 power;" and no man can know too much 

 about his business. In nearly all lines of 

 business all known knowledge has been 

 gathered and published, and a man is 

 foolish to waste time trying to learn or 

 find out for himself things that are al- 

 ready learned. Years of time can be 

 saved by commencing where others have 

 left off. Not only should the bee keeper 

 be familiar with all of the books on bee 

 keeping, and read all of the bee journals, 

 but it would do no harm for him to dip 

 into literature that might not be called 

 bee keeping literature, strictly speaking, 

 yet has a bearing on the subject. For 

 instance, works on entomology, breeding, 

 digestion, chemistry, heat, moisture, 

 ventilation, etc. In short, there are a 

 number of sciences that have an indirect 

 bearing upon that of bee keeping. In 

 making the Review I not only have in 

 mind the bee keeping information that it 

 is to impart, but keep an eye out regard- 



ing its typographical make-up. I read 

 journals and books on photography, the 

 making of cuts, paper making, on com- 

 position and press work, the use of col- 

 ored inks, etc. This matter of color, 

 alone, is a big subject; so large that a 

 book of several hundred pages, with 

 thousands of beautiful examples and il- 

 lustrations, has been issued, at a cost of 

 ten dollars per copy. There are scientific 

 reasons why certain colors and shades 

 harmonize, or produce agreeable contrasts, 

 and why others "swear at each other," 

 as some one has put it. There is nothing 

 that I enjoy more than to learn about 

 things, to learn the why of things, to get a 

 new hobby, and learn all that I can about 

 it. To get books and journals on the 

 subject, and study it from the ground up. 

 But, to come back to literature: It is 

 only half the battle to produce a good 

 article. It must be sold. This means 

 advertising. The better the advertising 

 the greater the sale. I began business 

 under many difficulties, but the business 

 has always been well advertised, if I do 

 say it myself. However, I am not the 

 only one who says that. Many a time 

 have I received an order in which my 

 customers would say "I have been read- 

 ing your advertisements until I can resist 

 them no longer. If your Review and 

 queens are half as good as your advertis- 

 ing, I'll be satisfied." I may have a nat- 

 ural bent for writing advertising matter, 

 but the journal called Printer's Ink has 

 helped nie to develop it. Not only this, 

 but this journal seems to be able to en- 

 thuse, and inspire a feeling of enterprise 

 in the reader — to lead him to adopt up-to- 

 date methods. In addition to the jour- 

 nals that I have mentioned I read the 

 leading magazines, such as Scribner's, 

 McClure's, The Cosmopolitan, Success, 

 Ladies' Home Journal, Saturday Evening 

 Post, Youth's Companion, etc., and I am 

 always on the lookout for any good 

 thing, or any hint, that can be used to 

 improve the Review. Sometimes, in 

 making out the list of periodicals wanted, 

 and sending a check in payment, it has 



