THE BEE-KEEPERS' REVIEW. 



281 



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Printers' Ink, 



A weekly journal, at |';.oo a year, published by Geo. P. Rovvell & 

 Co., 10 Spruce St. New York City, has had more to do with my suc- 

 cess in publishing the Bee Keepers' Review, than has any other factor. 

 The Review was actually started without capital. Advertising before 

 its publication secured sufficient advance subscribers to paj- forgetting 

 out the first issue. More advertising, and the sending out of sample 

 copies, aided by receipts from ads in the Review, continued to bring 

 in enough money, each month, to keep things running. At last re- 

 newals began to come in, and then still more advertising was done. 



Finally, a copy of Printers' Ink was laid on my desk. I had adver- 

 tised fairly well before this, but now began a new era. As each suc- 

 ceeding issue was eagerly read, my eyes were opened to the grand 

 possibilities of fostering business by the right kind of advertis- 

 ing. Not only this, but the continued reading of Printers' Ink en- 

 thused me, encouraged me, kept me out of ruts, led me to adopt up- 

 to-date methods, and taught me to write such advertising that often 

 .some new new customer would write: "I have been reading your ad- 

 vertisments until I can resist them no longer. If your Review is one- 

 half as good as your advertising has led me to believe it to be, I can't 

 afford to do without it." The Review is good. That is half the 

 battle. The other half is that Printers' Ink taught me how to con- 

 vince other people of the fact, and secure their custom. 



I now have a well-equiped printing office all paid for and a comfort- 

 able home nearly paid for, and I know that a large share of my suc- 

 cess is attributable to the reading of Printers' Ink. 



My experience leads me to say that the man who depends upon pub- 

 lic patronage for his bread and butter can well afford to spend his first, 

 or hie last, dollar for Printers' Ink. — W. Z. Hutchinson, Publisher 

 Bee Keepers' Review, Flint, Mich. 



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