32 DEPARTMENT OF AGRICULTURE. [Pub. Doc. 



attain the greatest results in the shortest possible time much 

 more effort must be applied by the employment of a person 

 who can give undivided attention to the problem. 



The facts brought out in the studies of the practices and 

 margins in the marketing of farm products which have been 

 made and are under progress have been so enlightening that it 

 is our belief that future advancement in the solution of many 

 marketing problems will become much simplified through the 

 continuation of these studies by those thoroughly competent 

 to make them and able to deduct the correct conclusions. 



A well-developed marketing service cannot be attained 

 without giving full consideration to the consumer in the market- 

 ing problem. This fact is fully appreciated, and in all the 

 services that have been organized there are many benefits to 

 the retail buyer. The Division is desirous of extending its 

 efforts so that its services to the consumer may continue to be 

 of increasing value. 



A very condensed report on the details of the work of the 

 Division of Markets follows. 



Wholesale Market News. 



Since the farmers' educational agencies have been engaged in 

 promoting better production methods there has been a con- 

 tinually growing problem of how to market the extra produc- 

 tion brought about through the improved methods which they 

 have advocated. The answer to this question lies largely in 

 the farmer's interest and observation of influences and condi- 

 tions which govern his market. Unlike most producers, the 

 farmer is not in close communication with his market. The 

 grower is the last to receive word of market changes, aiid this 

 has been increasingly true as production has moved farther 

 from the large growing consuming centers. Although there 

 have been tremendous advancements in the development of 

 communication, it was not until the introduction of radio 

 communication that the grower has been brought into close 

 contact with his market. 



The common complaint of the farmer is that market news is 

 past history by the time he receives it. He is continually 

 demanding news at the time it is happening. Broadcasting 

 by radio has this possibility. Through its use there is no 



