No. 123.] DIVISION OF MARKETS. 33 



reason why producers should not know the latest weather pros- 

 pects, the selling price of his product in the morning's market, 

 as well as the general condition of the market, such as price 

 trends, the supply, and the movement of the product. 



With the complete development of radio communication, 

 sufficient facts will be available to the grower, who is now 

 shipping without timely knowledge of market conditions, to 

 determine within reasonable limits what are to be his returns. 



The radio broadcasting of weather, crop and market in- 

 formation has constituted the outstanding development during 

 the past year in market news dissemination in Massachusetts. 

 Timeliness has always been emphasized as one of the essentials 

 to an efficient market reporting system. The utilization of the 

 mailing system often delays the information to the farmer 

 thirty-six to forty-eight hours. The employment of the daily 

 press has been hailed as a real improvement, especially when 

 the reports on morning markets have been carried by evening 

 editions. However, radio offers the greatest opportunity to 

 lessen the time between the hour when the market has been 

 determined and the time it is now reported to the producer. 

 The benefits to be derived by radio are unlimited, but like every 

 new discovery, patience must be exercised until perfection can 

 be attained. The first broadcast of market information in 

 Massachusetts was made by the Westinghouse Electric and 

 Manufacturing Corporation on April 24, 1922, and was made 

 possible through the courtesy of the "New England Home- 

 stead," which paid the cost of transmitting a telegram from 

 Boston to Springfield. This service has operated continuously 

 until November 11, when it w^as discontinued. 



The radio schedule for Massachusetts now includes a 10.30 a.m. 

 broadcast of the weather forecast from the American Radio 

 and Research Corporations at Medford Hillside; at 1.30 p.m., 

 daily, except Saturday, the Boston Farmers' Produce Mar- 

 ket is announced by this station, together with the weather 

 forecast; and on Mondaj^s and Thursdays of each week the 

 United States Department of Agriculture "Agriograms" are 

 announced by this station. At 6 p.m. the Boston Wholesale 

 Fruit and Vegetable Market, the Boston Butter, Cheese and 

 Egg Market, and the Boston Dressed Meat Market are an- 

 nounced daily except Saturday. The Brighton Livestock 

 Market is broadcasted on Wednesday at this hour, and the 



