Xll 



Forty-four Years After 



work is drudgery unless it is in- 

 spired by ideas. 



The make-up of the magazine, 

 which seems a haphazard affair, is 

 perhaps the most perfect object 

 lesson illustrating the way the 

 mind of the average man works. 



It reads as a group of people 

 talk, flashing from one subject to 

 another, superficially unrelated yet 

 having an invisible bond, giving 

 important things longer, more seri- 

 ous attention, touching lightly up- 

 on those merely entertaining. 



Mechanical vaudeville is 

 given at its real value 



For The Popular Science Month- 

 ly is not lacking in what may be 

 called mechanical vaudeville, and 

 vaudeville seems to be a human 

 need. The scientist, the engineer, 

 the inventor are human beings 

 after all. 



But these entertaining things in 

 the magazine are presented at 

 their exact value, as is everything 

 else. The reader is not even given 

 the opportunity of taking them 

 seriously. 



The Popular Science Monthly 

 has as many illustrations as can 



be crowded into the magazine be- 

 cause the picture is the quickest, 

 surest way of communicating ideas. 



Each month some 300 new ideas 

 are pictured and explained- — ideas 

 that eliminate drudgery. 



Drudgery is not a permanent 

 form. It is one's attitude that 

 makes one's work drudgery or a 

 vocation that is interesting. 



This fundamental runs through 

 all economics. 



To define the work of The Popu- 

 lar Science Monthly is to define 

 civilization. 



Civilization is a result of bring- 

 ing to the individual the fruits of 

 all the experiments, ideas and dis- 

 coveries the whole world has accu- 

 mulated. 



The success with which it is 

 doing this important work is shown 

 by the fact that it has added ten 

 thousand readers each month since 

 the new policy was adopted. 



The Popular Science Monthly is 

 now growing just as fast as people 

 are becoming acquainted with it. 



It is one of the few periodicals 

 that is an economic necessity. 



That which a blind man saw in 

 a vision forty-four years ago has 

 become a reality. 



