32 



No Chance to Pass This Shop 



THERE is more than one way of im- 

 pressing upon the public that at 

 a given point refreshments are for sale 

 The accompanying illustration shows 

 how one mer- 

 chant frightened 

 passing motorists 

 into noticing that 

 he had refresh- 

 ments for sale by 

 an adaptation of 

 a railway block 

 signal. His store 

 is on the state 

 highway of Cali- 

 fornia in the cac- 

 tus country be- 

 tween Burbank 

 and San Fernan- 

 do. Few drivers 

 pass this point 

 without glancing 

 up at the "warn- 

 ing" sign, inci- 



"Frightening" the 

 motorist into drink- 

 ing lemonade 



dentally reading the words on the down 

 board, "Hot and soft drinks." 



This sign is made doubly effective by 

 the fact that a few yards from it runs the 

 main line of a prominent railroad. The 

 driver proceeding along this stretch of 

 road is naturally on the lookout for warn- 

 ings. 



An Illinois Community with Ideas 

 in Street Lighting 



the village 



I 



N 



of K e n i 1 - 

 worth, 111., the 

 people carry out 

 commend- 

 able ideas in or- 

 namenting pub- 

 lic grounds. 

 They employ at- 

 tractive m e t h - 

 ods in hanging 

 their street 

 lights. One of 

 the plans is to 

 suspend a square frame around a 

 shade tree. An electric bulb, strong 

 and brilliant, hangs at each corner of 

 the frame. 



All signs and sign posts which the 

 community finds necessary to place in 



Nature built these 

 lamp posts 



Popular Science Monthly 



the streets for the information of 

 drivers and pedestrians are tastefully 

 constructed. 



In this village the plan of planting 

 lawn trees in pairs and trios has been 

 adopted. This is done to secure an 

 immediate effect. Slender Carolina 

 poplars are thus made to show consider- 

 able foliage in a very short time. 



There is one big market and grocery 

 store in this charming little Illinois 

 town. The entrances to this building 

 are banked with flowers. 



A 



Polite Sign Boards Bring Results. 



POLITE re- 



quest IS ot- 

 ten more effective 

 than a peremptory 

 order. Hence the 

 board of park di- 

 rectors tried the 

 scheme in a small 

 park near Lake 

 Merritt, Calif. 



Instead of the 

 usual order, 

 " K e e p off the 

 grass !" or "Do not 

 throw rubbish 

 here !" a polite re- 

 quest reading, 

 "This park is for 

 your pleasure. 

 Help us protect 

 it!" has been put 



Signboard that 



appeals to public 



sense of honor 



and civic duty 



up on a small sign board. The directors 

 of the park claim that it is much more 

 effective than the old signs. 



The same method is followed by the 

 street cleaning department of New York 

 city, where the ash carts carry continu- 

 ally changed signs urging the public to 

 "Keep YOUR city clean." 



Artificial Sausage Skins 



A GERMAN butcher has recently 

 patented in this country a process 

 for making artificial sausage skins from 

 fibers of animal sinews. According to 

 the inventor these fibers, which may be 

 purchased very cheaply from abattoirs, 

 may be cleaned more thoroughly than the 

 intestinal skin. The sinews are digest- 

 ible, and it will do no harm if pieces of 

 the skin are swallowed. 



