Recruiting Britain's Army with Motor-Trucks, 

 Motion-Pictures, Mirrors and Brass Bands 



ALTHOUGH the British Army in going even to the remotest hamlets and 

 the field at the present time is esti- villages where there was any likelihood 

 mated at between one and two million, of procuring a few able-bodied soldiers 

 the regiments are located on so many for the king. The first unit of this mod- 

 ern motor caravan to 

 be put into service is 

 shown in front of the 

 Dublin Town Hall in 

 the accompanying il- 

 lustration. When in 

 Dublin the truck was 

 accompanied from sec- 

 tion to section by no 

 less than three 

 complete mili- 



Instead of asking recruits to come 

 to his office, Lord Derby sent re- 

 cruiting stations to them in the 

 form of elaborately equipped 

 motor-buses. Thus Dublin was 

 canvassed with the vehicle 

 shown. Orators appealed to 

 Irish patriotism from the top of 

 the vehicle and a military band 

 supplied musical enthusiasm 



fronts and fighting under such adverse ^^^ ^^ ^^^ ^^^^^^ 

 conditions that the wastage of life is mirrors used in Lon- 

 simply appalling. The problem of the don to shame reluc- 

 British has been to fill the gaps caused ta^t cockneys into 

 by this wastage. Extraordmary meas- 

 ures have been taken to drive home the 

 necessity of enlisting. 



First, Lord Kitchener tried his hand 

 at recruiting and then Lord Derby. 

 What success Derby achieved has been 

 due to very aggressive methods. He 

 shrank from nothing. Thus a fleet of 

 motor-trucks was employed as portable 

 recruiting stations. They journeyed from 

 town to town on the principle that if 

 the men would not come to the recruit- 

 ing stations, the recruiting stations 

 would have to go to the men. 



These trucks traveled over i)rescribcd 

 routes in England, Scotland and Ireland, 



387 



fighting for their 

 country 



tary bands of music to help create re- 

 cruiting interest. 



The truck equipment also included a 

 motion-picture outfit, which was used at 

 the night meetings to show actual war 

 scenes at the front as arguments why 

 more men should enlist. 



It was under Lord Derby's direction 

 that lackadaisical English city-dwellers 

 were spurred into taking a more active 

 interest in their country's dire need by 

 mirrors. Every Englishman was given 

 an opportunity of seeing the man his 

 countrv wanted. 



