Elsewhere in the News, cont'd. 



"It is amazing to look back at how 

 much this effort has accomplished 

 for industry promotion in such 

 a short amount of time and with 

 limited funds," says Dwight Larimer, 

 AAF, president of DESIGN MASTER 

 color tool inc. in Boulder, Colo., 

 and chairman of SAP's Consumer 

 Marketing Committee. "The programs 

 continue to build off each other, 

 reaching more consumers every day." 



The SAP PR Pund is public relations 

 not advertising. Recent examples of 

 SAP PR Pund successes include news 

 articles in these popular national 

 publications: 



USA Weekend: The USA Today 

 magazine heralded the results 

 from SAP's Emotional Impact 



of P lowers Study, conducted at 

 Rutgers University, m the Jan. 22 

 "GardenSmart" column: "Plowers 

 bring smiles ... a single bloom 

 creates talk ... bouquets beat 

 depression." The publication reaches 

 nearly 52 million readers. 



Woman's World: In its Peb. 7 issue, 

 this popular national magazine 

 included a two-page spread titled "Be 

 happier, smarter and healthier with 

 Plower Power!" Colorful photos of 

 African violets, blue irises, gardenias, 

 hydrangeas, lavender, roses and tulips, 

 complemented SAP's Plower Therapy 

 spokeswoman Leatrice Eiseman's 

 insight on the effects of color on 

 moods. The article also touted results 

 from SAP's Emotional Impact of 

 Plowers Study: "Simply being around 



flowers makes people feel closer and 

 more connected to others, especially 

 loved ones - even if they're not in the 

 same room! " 



Prevention: In the article "Homegrown 

 PHealmg," the March issue of this 

 popular women's magazine cites two 

 SAP studies. It touted SAP's Impact 

 of Plowers & Plants on Workplace 

 Productivity Study: "Texas A&M 

 researchers found that volunteers 

 who kept a vase of vibrant flowers on 

 their desks, along with green plants 

 elsewhere in the office, generated 

 more creative ideas than those in an 

 environment lacking vegetation. " The 

 article continued to tell readers to 

 "add a bright bouquet to the den or 

 living room" by highlighting SAP's 

 Emotional Impact of Plowers Study. 



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