The Plantsman 



New Varieties and POP Ideas 



All-American Rose Selections Gives Independent Garden Centers 



A New Way To Stop And Sell The Roses 



All-America Rose Selections 

 (AARS) is now offering high 

 impact point-of-purchase 

 display materials in an effort 

 to help independent garden 

 centers (IGCs) and nurseries 

 successfully market and sell 

 the annual AARS winning 

 roses, beginning with the 2006 

 winners - Julia Child, Rainbow 

 Sorbet, Tahitian Sunset and 

 Wild Blue Yonder. 



Attention grabbing, easy-to-install 

 and affordable, tfiese signs come in 

 three unique formats, each featuring 

 photography of the current winners. 

 Made from weather-resistant materials 

 and designed to make set-up a breeze, 

 there are a variety of layout options 

 to meet every IGCs marketing needs. 

 As an added incentive to participate 

 in the program, AARS is offering IGCs 

 a 50 percent co-op discount on the 

 first order at the time of purchase, 

 and each sign is co-branded with the 

 center's logo. 



"Our winners are always a popular 

 choice for people's gardens," says 

 AARS president Steve Hutton. "Now, 

 this new customized signage will 

 help garden centers showcase the 

 2006 winners while making it easier 

 for people to learn more about these 

 award-winning roses." 



In anticipation of the 2007 season, 

 AARS plans to introduce a similar 

 program to help with visibility for next 

 year's winners later this spring. 



Pixie Meadowbnte Cornilower tciiinacvj 



The 2006 AARS winners made history 

 by being featured in the Pasadena 

 Rose Parade for the first time ever this 

 January. They are also among fewer 

 than 200 unique roses recognized by 

 AARS since 1938, and only 34 in the 

 last ten years. To place an order, call 

 New Growth Marketing at 1-877-752- 

 3030. 

 Credit: AARS, Feb. 27, 2006 



Dwarf Coneflower 



"Chicagoland Grows" introduces 

 Pixie Meadowbrite™ Coneflower, 

 Echinacea 'CBG Cone 2' PPAF, the 

 first true dwarf hyrbrid and the third in 

 the Meadowbrite™ series of brightly 

 colored coneflowers. Previously 

 released were Orange Meadowbrite™ 

 Coneflower, Echinacea 'Art's 

 Pride' PP# 10050 and Mango 

 Meadowbrite™ Hybrid Coneflower, 



Echinacea 'CBG Cone 3' PPAF. 



This charming, mini-coneflower 

 reaches only 18 inches high and is 

 20 to 24 inches wide. It has strong 

 stems and bright pink flowers well 

 into late summer. A controlled cross of 

 Echinacea [tennesseensis x purpurea] 

 X [angustifolia x tennesseensis], the 

 plant was selected for hardiness, 

 drought tolerance, longevity, compact 

 form and garden durability. The 

 vigorous plant, hardy in USDA zones 

 4 through 9, has a medium growth 

 rate and in two years reaches a mature 

 height of 18 to 20 inches and width of 

 24 inches. 



Jim Ault, Ph.D., director. Ornamental 

 Plant Research, Chicago Botanic 

 Garden, releases the latest plant in the 

 Meadowbrite™ series following seven 

 years in development. 



Apiil/May 2006 



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