NEW HAMPSHIRE NEWS 



A New NHPGA Tool to Help 

 Retailers Sell Plants 



The New Hampshire Plant Growers' 

 Association has teamed up with 

 UNH Cooperative Extension to cre- 

 ate a unique gardening booklet, ten- 

 tatively titled The Best Plants for 

 New Hampshire Gardens — Annuals, 

 Perennials, and Trees & Shrubs. 

 Funded by the Agricultural Promo- 

 tion Grant we received last year, the 

 booklet is being produced in re- 

 sponse to requests from retailers, 

 who asked for an information re- 

 source to provide to customers in 

 spring. 



This 40-to-50-page booklet will 

 help gardeners choose and care for 

 plants appropriate to their gardens 

 based on eight different habitats. 

 They include woodland areas, wood- 

 land edges, sunny meadows, alpine 

 and rock gardens, water's edges and 

 marshes, water gardens, beds and 

 borders, and container gardens. The 

 text will focus on the best plants for 

 these habitats. Additional charts will 

 provide information on each plant's 

 height and spread, bloom time, 

 color, and hardiness. 



The next section will focus on 

 garden design tips, choosing healthy 

 plants, planting methods, and main- 

 tenance. The final section will in- 

 clude special listings of plants such 

 as month of bloom, natives, winter 

 interest, exceptionally long-blooming 

 plants, and deer-resistant plants, 

 along with additional resources for 

 gardeners. 



NHPGA is fortunate to have 

 lined up an outstanding team of 

 writers for the booklet. Cathy Neal, 

 UNHCE Ornamentafs— Specialist, 

 will focus on "woodies" as well as 

 choosing and maintaining plants. 

 Margaret Hagen, Director of the 

 UNHCE Family Home and Garden 

 Education Center, will write about 

 annuals and planting methods. 

 Leslie van Berkum, co-owner of Van 

 Berkum Nursery, will concentrate 



on perennials and provide garden 

 design tips. Andi Axman, of Sirius 

 Marketing, will edit the booklet and 

 write the introductory and resources 

 section. 



We're hoping that the booklet 

 will be both useful and cost-effective 

 for retailers and their customers. 

 Scheduled for publication on March 

 21, 2003, the booklet's cost to 

 NHPGA members will be low ($3 

 each, plus shipping and handling) 

 and reasonable for customers ($5.95 

 retail). Watch for more information 

 on ordering booklets in the next 

 Plantsman, and by e-mail and snail 

 mail. 



NH Stories Unveils All-New 

 Marketing Identity 



New Hampshire Stories, Inc., the 

 statewide not-for-profit organization 

 promoting New Hampshire-made 

 products and services, recently un- 

 veiled an all-new marketing identity, 

 which kicks off a more concen- 

 trated, strategic effort to promote 

 the value of New Hampshire-made 

 products and services. 



The forthcoming marketing cam- 

 paign will include a comprehensive, 

 sustainable, marketing effort to pro- 

 mote the buying of locally produced 

 products and services in New 

 Hampshire and beyond. 



Using both paid and donated me- 

 dia placements (television, radio and 

 print) regionally and statewide. New 

 Hampshire Stories seeks to deliver a 

 credible and memorable message and 



image to corporate and individual 

 consumers about the availability, di- 

 versity and quality of New Hamp- 

 shire grown and made products and 

 services. 



"The objectives of our 'New 

 Hampshire's Own' campaign are to 

 increase sales of New Hampshire- 

 grown and made products and ser- 

 vices, create a recognizable brand for 

 New Hampshire-made products and 

 services, increase access to existing 

 markets and provide expanded ac- 

 cess to new markets for New Hamp- 

 shire producers," says New Hamp- 

 shire Stories Executive Director 

 Molly Hodgson Smith. 



At the heart of the campaign is a 

 new logo that features individuals 

 working at their crafts with the tag 

 line, "New Hampshire's Own, A 

 Product of Yankee Pride." The new 

 logo will be featured in television 

 and print ads and in all of New 

 Hampshire Stories' marketing mate- 

 rials, including the latest edition of 

 the New Hampshire Products Direc- 

 tory. In addition, members will be 

 able to incorporate the new look 

 into their own marketing and pack- 

 aging materials, creating an inte- 

 grated approach to the 'New 

 Hampshire's Own' campaign. 



Rumbletree, a Portsmouth-based 

 advertising agency, worked on a 

 pro-bono basis and developed the 

 new identity. Funding for the mar- 

 keting campaign is derived in part 

 from Public Service of New Hamp- 

 shire, the New Hampshire Division 

 of Travel and Tourism Development 

 and the New Hampshire Depart- 

 ment of Agriculture, Markets and 

 Food. In the five years since it was 

 formed. New Hampshire Stories has 

 enjoyed support from both the State 

 of New Hampshire (Office of State 

 Planning, Community Development 

 Finance Authority, the New Hamp- 

 shire Liquor Commission, Depart- 

 ment of Resources and Economic 



WINTER 2003 



