ANLA Unveils Headliners for "Revolutionary" Convention, 



July 16-20 



The American Nursery & Landscape 

 Association announces its headliners 

 for its Convention & Learning 

 Retreat in Boston, Julyl6-20. 

 Retired U.S. Navy Capt. D. Michael 

 Abrashoff, best-selling author of The 

 Big Dig Dan McNichol, and the 

 "Ambassador of Fun" Tony Brigmon, 

 will motivate, educate and energize 

 attendees. 



The "Revolutionary Learning Expe- 

 rience" kicks off Friday, July 18 with 

 "Big Thoughts Speaker" Capt. (Ret.) 

 D. Michael Abrashoff speaking about 

 grassroots leadership, the process of 

 replacing command and control with 

 commitment and cohesion by engag- 

 ing the hearts, minds and loyalties of 

 workers. Grassroots leadership is a 

 principal that empowers every indi- 

 vidual to share the responsibility of 

 achieving success. It was through this 

 dedication and leadership style that 

 Abrashoff was able to turn around 

 exceptionally low morale and high 

 turnover on the USS Benfold and 

 make the Benfold the finest ship in 



the Pacific Fleet and an example the 

 entire U.S. Navy follows today. The 

 Benfold was awarded the prestigious 

 Spokane Trophy for having the high- 

 est degree of combat readiness. 



On Saturday, July 19, attendees 

 will be both entertained by the self- 

 proclaimed "Ambassador of Fun" 

 Tony Brigmon and awed by author 

 Dan McNichol and his role in 

 Boston's Central/Artery Tunnel 

 Project ("The Big Dig"). 



Brigmon is a unique individual 

 who has developed an unusual ability 

 to bring business meetings to life. 

 Brigmon gained notoriety after con- 

 ceiving a unique way to generate PR 

 for Southwest Airlines as a keynote 

 speaker and creating a highly success- 

 ful way to present stress management 

 information to 2,000 Southwest em- 

 ployees. Because of his successful 

 work in Southwest's customer care 

 and employee development areas, 

 Brigmon earned Southwest Airlines 

 President's Award for exemplifying 

 the spirit of enthusiasm, fun and 



caring, which is Southwest, and for 

 sharing that spirit creatively through 

 employee development programs. 

 Brigmon will offer his ideas for moti- 

 vating your team, adding pizzazz and 

 personality to your business culture 

 even in challenging times. 



To cap the morning general 

 session, Dan McNichol will inspire 

 attendees to think "outside-the-box" 

 when he shares his experiences on one 

 of the nation's largest interstate high- 

 way projects. The Big Dig. McNichol 

 spent 10 years on becoming an expert 

 on Boston's Central/Artery Tunnel 

 Project, when he started working on 

 the project as the executive assistant 

 to the project's director. While in 

 that role, he partook in the project 

 management and overseeing the man- 

 agement consultant before becoming 

 the Big Dig spokesman. His innova- 

 tive work style has lead him to 

 be featured in many articles and 

 programs. 



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The Plantsman 



