itt 



Brands? 



^1^.^^. 



You Make the Call 





p^ 



Some growers will foist anything on the 

 marketplace — even misintbrmation. For 

 example, they'll try to convince you that "pro- 

 y^ ^^ grams" to attract birds, butterflies or the 

 -^■^L entire cast of Grease is the same as "brand- 



^jB ing." Let's set the record straight. A program is 

 not the same as a brand; never was, never will be. 

 A brand represents a point of product differentia- 

 tion, consistency, a deliverable promise, a unique 

 name and look. 



Take a look at your nursery stock. Is it branded 

 or bland? Does the package convey a bright future, 

 or a beak one? Are customers drawn to it, or bored 



by the same-old, same-old? Programs are fine 

 — but a strong brand is what sells. Consumers 

 prefer branded products, and our industry is no 

 different. 



When you're ready to replace birds and butter- 

 flies with higher profit margins and the exclusive 

 Pennsylvania Pride branded 

 product line — call us. We 

 have exactly what you're 

 looking for. 



Eaton Farms 



455 White Oak Une, Leesport PA 19533 • Phone: 1-800-960-9974 or 610-926-2312 • Fax: 1-800-813-6244 or 610-926-0789 • Email: ef@eatonlarms.com 



Weston 



Nurseries, 



Inc. 



Commercial Sales Division 



Weston Nurseries oders tlie linest plant 

 materifll known to tiorticulture proiessionals. We raise 

 most even) plant varieti) suited ior tlie Nortneast s cli- 

 mates and soils on our 050 acre larm vntk ODO acres oi 

 production land mass. 



Our Commercial Sales Yard, staHed witt knowl- 

 ed^able and ellicient professionals, maintains the oest 

 selection and quality in New England. Still taking pride 

 in our (ounders mission to "-oiier a wide varietij ol plants 

 capable ol standing up to New England conditions, 

 since 1923. 



We look lorward to serving you. 



Rte 495 to exit 21 -A Go straight for 3 mi., on left. 

 East Main Street (Route 135) PO.Box 186 

 Hopkinton, MA 01748 



Tel; (508) 435-3414 ext. 8028 WcStOtl 



Fax: (508)497-0743 yy^ 



www.WestonNursenes com V. 



{ursenes 



Garden Center 



Greenhouses, Nursery, and Gift Shop 

 Handmade Gifts and Decorations 



656 South Mammoth Road (Rte. 28A) 



Manchester, NH 03109 



(603) 625-8298 



Annual & Perennial Plugs, Plug & Ship, Geraniums, 



Prefinished Plants, Proven Winners, Bulbs, 



Holiday Crops, Flowering Plants 



Joseph Giannino Co. 



Representing fine growers of quality plant material 



17 North Road 



East Kingston, NH 03827 



Office (888)948-2001 FAX(603)642-9230 



The I'liiiitsman 



