THE BEE-KEEPERS* REVIEW 



11 



national campaign to advertise honey is visionary, and $G00, or $6,600, 

 would be but an annual drop in the bucket. When a lot of patent 

 medicine sharps started to put "Liquizone" on the market they spent 

 a million dollars advertising- it before they made a bottle of the dope, 

 then gave away a million 50-cent bottles. The dollar size cost about 

 six cents for bottle, label and dope, for it was nothing l.iut water 

 acidulated with sulphurous acid. They failed, and a month after 

 they quit advertising my stock of it was so dead on my shelves that 

 it smelled. 



One hundred mil- 

 lion leaflets distrib- 

 uted aiiiiiially won hi 

 not reach 20 per cent 

 of the population, 

 because they will not 

 read them. I know, 

 because there was a 

 pamphlet circulated 

 for years by Mr. 

 York. Tt had been 

 written by Dr. C. C. 

 Miller. It contained 

 the statement that 

 "if you see a cake of 

 honey in a jar sur- 

 rounded by liquid 

 honey it is a sure 

 sign that it is adul- 

 terated." ] have Dr. 

 Miller's letter thank- 

 ing me for calling 

 their atention to it. 

 Now think for a 

 minute ! Hundreds of 

 thousands of those 



^ 



pamphlets, or leaflets, had been circulating for years among bee-men 

 and such a statement overlooked, simply because people will not read 

 long ads. They w^ill not stop to peruse long advertisements. 



If anyone doubts that this incredible thing happened, ask Mr. 

 Tyrrell, who was editor of the Review when I wrote about it. 



What would I do to advertise honey? Well, for just one thing, 

 I'd refer to page 999 of the September issue of the National Geo- 

 graphich Magazine, and gave wide publicity to the story that in 

 excavating in ancient Egypt, in the capital of King Akheuaten, Tell- 

 el-Amarma, there was discovered a jar of honey which was still 

 liquid and still preserved its characteristic scent. Yet it had been 

 lying there three thousand three hundred years. 



