THE BEE-KEEPERS' REVIEW 9 



increase. Have packed and sold my frame comb lioney (also ex- 

 tracted) in slip-top gallon tin buckets. Bought of Sears, Roebuck ^K: 

 Co., Chicago. Got them on their bargain page at eight cents per 

 bucket. Bought enameled slip-top covered buckets of Montgomery- 

 Ward & Co., at wholesale rate. The one gallon size cost 2(1 cents per 

 bucket. The ladies much prefer the slip cover bucket about the 

 house, as the friction top kind catch the water on the rim in pouring 

 it out. This rim is in the way when I put a cake of comb honey in 

 the bucket. When packing I prefer a one gallon enameled bucket, 

 white enameled on the inside and blue outside. These buckets can 

 be sold away below cost, and they make the honey go lively, you bet! 

 (Friend Neal. — You paid a good price for your thermometer. 

 Think they can be furnished for about 75 cents each. We will see. 

 Am not sure that you have openings enough in the bottom of your 

 candy feed box. Why not leave the entire bottom off and by so doing 

 allow the bees more free access to the candy? The slip cover pail is 

 all right for the local trade, but will not answer like the friction top 

 pail for shipping liquid honey. The National can furnish slip-coA^ereil 

 pails if they are wanted, but to date we have not had a single call for 

 them. You would have to get a very good profit on your honey if 

 you were to sell a 26-cent pail away below cost. Perhaps this high 

 grade container will help you to get a better price for the honey it 

 contains. — Ed.). 



Honey as a Medicine. 



By DR. A. F. BONNEY, Buck Grove. Iowa. 



"^^ff DO not know as I shall be thanked for "butting in"' on this 

 Jl proposition of advertising honey as a food and medicine, but 

 have done a great deal of ad. writing in the 60 years I have been 

 on earth, and also sold locally all the honey I have produced and at 

 prices higher than asked by my competitors, and am a doctor of medi- 

 cine and a registered pharmacist. I hope to be accorded a hearing, 

 notwithstanding that wholesale advertising of honey has been a pet 

 theory with some bee-keepers for many moons. 



Advertising is like mining, and I have done both, and in mining 

 thousands of dollars are put into the ground for every dollar taken 

 out. Large sums are sunk in advertising for every dollar returned, 

 and to send out broadcast a lot of folders advertising honey as a 

 "food" and a "medicine" will, I verily believe, be putting money under 

 ground. Unfortunately I cannot point to failure, for there is no pos- 

 sible way to "key" such ads. "Key?" Oh, that is a way advertisers 

 who put good big money into the game have of finding out if an ad. 

 is bringing in results, or if advertising in a certain magazine will 

 "pay." Now, for instance, if I get out a postcard showing an auto- 



